Listen in as I interview Ray Malaski – owner of Cleaning Clicks (an agency that serves the Maid Services Niche) on how he has grown his digital marketing agency & gets his client’s such great results. We’ll unpack how he runs ads, building a remove team, channels for obtaining customers, and much more.

Outline of This Episode

  • [1:30] Ray got his start launching a cleaning business
  • [5:20] Dealing with a brand identity crisis and choosing to niche down
  • [7:00] Where the business is at right now
  • [10:20] Choosing the right kind of clients
  • [12:10] How did he choose the niche
  • [16:30] How to join Facebook groups as a digital marketer
  • [18:00] Ray’s service mix and the bundles he offers
  • [22:20] Getting the first 5 clients
  • [27:30] How Ray structures his funnels
  • [31:30] Why he started filtering leads
  • [34:00] Other channels for getting new customers
  • [37:45] Web design strategy
  • [42:15] Developing his virtual team
  • [44:20] Where will he scale next?
  • [47:25] Challenges faced when joining TSFA
  • [50:55] What platforms are the most effective?
  • [53:00] Last nuggets of wisdom and Q&A

Choosing a niche in the cleaning industry

Ray and his wife started their cleaning agency when Ray came across “Google my business” and set up his profile. He had the phone number forward to his phone and that’s how they got their first client.

He did next to nothing and got a customer. So what could he succeed with if he knew what he was doing?

So he hired an SEO company to work on his site and was involved every step of the way. He learned the process inside and out and soon started implementing the SEO himself.

He was soon ranked in 60 service areas in SE Michigan.

As he became more proficient, people sought him out for help with their marketing. So he started charging to do Google ads for clients and branched out into web design and SEO. Web Launch Local was born.

But Ray knew to grow and scale the business he needed to choose a specific niche. He was already familiar with the cleaning industry and many of his clients are in that niche. So he started Get Cleaning Clicks.

How Ray’s business is currently structured

When Ray first started, he did nearly all the work himself. He would outsource some development to a guy in India. He used 99Designs for websites. But all of his expenses were one time fees—he had no ongoing employees.

Until he met his partner.

His partner is an SEO genius, who already owned an office in Tijuana and employed a staff full of people. Now, his partner handles all the SEO. He also has an office in the Philippines that specializes in the design side of things. With two full-time designers and two developers, his team is well-rounded.

Ray just opened an office in Michigan to address customer service concerns—which has been the area they’ve been struggling in. He has managed to develop a diverse team sourced around the world. We’ll cover more about this process—keep listening.

How to diversify your marketing strategy

Google is constantly changing and you mustn’t have all your eggs in one basket—diversify your strategies. While the lifeblood of his business is implementing and operating Google Ads, Ray knows the importance of SEO and content marketing.

You cannot underestimate the power of content marketing. 

One great strategy that he uses is joining Facebook groups in the industry. Spend some time in those groups going through questions people are asking. Compile a top-ten list and look at the posts for someone common answers. Take those 10 questions and answers and turn those into 10 blog posts.

Just like that, you have content for your site and another means for Google to rank you. Weave SEO strategy into it and you have yourself another tried and true means of getting traffic.

Ray already does YouTube videos and has a plan in place to start offering webinars. Want to hear more about different marketing strategies? Listen to the whole episode now!

A web design strategy that’s a win

The foundation for any business is its website—it needs to be clean and professional. Ray offers two different packages for his clients:

  1. They can purchase one of his templates for $2,500 (or two installments of $1,400) and Ray’s team will input the client’s information.
  2. Or they can do an all custom website for double the price.

During the onboarding process, Ray has a form that a client must complete and submit with any information needed for the site. This includes home-page copy, about me sections, FAQ’s, and more.

All they have to do is simple tweaks to the template. They input the client’s logo and change the colors of the site to complement it. They add-in the content, contact information, etc. and Voila! An easy and clean procedure for creating a client’s website.

Listen to the whole episode with Ray Malaski because it is packed with useful information and tips that you don’t want to miss!

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