In this quick video, I explain why choosing and focusing on a specific niche is the fastest way to grow your digital marketing agency.
Summary Of The Video
- Everyone wants to work with THE expert/specialist in their type of business.
- By being niche-focused, you can GO Deep in learning and serving your niche.
- You get great at generating consistent results for your niche clients.
- The marketing you do for your agency deeply resonates with your specific audience.
- Cients start coming to you rather than your having to chase them down.
- When they come to you—sales resistance plummets—and close rates increase significantly.
- Working with one specific niche, it’s easy for you to systemize your fulfillment.
- Because you can systematize, you can truly SCALE. In fact, your business is built to scale.
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Here Is The Video Transcript (In Case You Prefer To Read)
I get questions all the time from agency owners saying, “I’m a generalist. Why would I want to choose a niche? Isn’t that gonna limit me? Isn’t that gonna prevent me from doing the other things that I really want to do?” And what I want to say is that, by being niche-focused, you give yourself a world of options.
The Marketing You Do For Clients Resonates With Their Customers
First of all, you’re able to create marketing that resonates. Because you deeply know, understand, and appreciate your clients, your work deeply serves them. You’re able to put out marketing, content, videos, information guides, and webinars that are highly targeted to their specific audience. That makes you magnetically attractive. After all, everyone wants to work with THE EXPERT.
It’s Easier To Close Your Prospects
Secondly, it makes it easier to close once you do get a prospect. Once they do raise their hand and show interest, they want to deal with someone who understands their business, and has experience working with their industry. They are looking for expertise. Once you’ve got one or two clients in any given niche, you ARE the expert. You can speak with authority about their needs. They’re going to be attracted to that authority, and it’s gonna be much easier for you to close new business.
Having A Niche Positions You To Be Able To Scale Your Agency
The third, most important reason to serve a niche is that it gives you the ability to scale. The problem for most agency owners is that when you land a client, your work is completely custom from one client to the next. You’ve got to figure out what the keywords are for that industry. You’ve got to figure out how to build a campaign for that type of client. You’re constantly reinventing the wheel. You can’t systematize anything.
When you’re niche-focused, you can develop a repeatable process that’s going to get results for your clients. And every client you get, you know exactly what you’re gonna do for them. You know how it’s gonna get done. You can put a timeline around it. That’s how you get a truly scalable, seven-figure digital marketing agency.
Another Free Gift For You
There’s something I want to share with you. There are five niches that I’ve identified that can be absolutely deadly to your digital marketing agency. If you select any of these five different niches, you can waste years of your time and never succeed.
If you’d like to know what those five deadly niches are, just type in “deadly niches” in Comments below. I did a quick video on that, and I’ll share it with you. Type that into Comments, and I’ll make sure you get access.