Lights, camera, action. 🎬

How do I get my webinars & web videos to look professional from my home office??

I get this question from agency owners all the time. I was unhappy with the quality of my videos for the past few months🤢 so I brought in my Videographer to help tighten up the setup. We spent the past few hours tweaking the lighting, camera setting & audio. On this video, I walk you through what we changed so you can do the same and confidently crank out high-quality videos from your home or office.

A few key elements:

✔️ Lighting can make or break your video quality
✔️ With the right settings even a basic Logitech Webcam can do the trick (Hint: Download the free software to control your output settings on Zoom or GoToWebinar)
✔️ Audio is key and should not be skimped on
✔️ You’ve got to get the framing right for a professional look

👇 Post “Gear Guide” in the comments I’ll share the exact equipment used here and the links to buy on Amazon.

Hey, this is Josh Nelson with the seven figure agency. And I just got finished setting up ourin office, Video Studio, kind of setting up the lighting, setting up the camera, setting up the audio so that the videos look good and they sound good. And one of the questions I’ve been getting from a lot of digital marketing agencies is ‘How do I set up my studio?”, whether it’s their home office or their actual office, so that it looks good, it looks crisp, like what kind of light should I use? What kind of camera should I use? How can I get all that set up? And so since I just spent the better part of like two and a half hours with my videographer, setting mine up, I figured why not spend a couple minutes kind of share with you guys this setup so that you can replicate something in your agency.

So let me walk you through it. Again, if you’re if you’re going to be doing webinars, and I really believe you should be doing one webinar per month in order to really create positive momentum for your database, create great content, you want to make sure that you get a decent set up especially as it relates to your video and your audio. So I asked Norton what’s the like the sequence of events you need to think about as you set up your in Home Video Studio and he said the very first thing is your lighting, right? If you’re not well lit, you’re going to have all kinds of issues, it’s not going to look right. And so you want to think about how the lighting is set up.

So what we have set up here is a very basic soft light. So I’m going to kind of sit as we look at that. So we’ve got the we’ve got the soft light pointed down, and when you do it, let’s say you get your webcam mounted on top of your monitor, you’ve got this white kind of over top you you want to make sure your ceiling the light is off. So if you’re in an office and there’s LED lights above you, you want that turned off because it’s going to create downward light and create shadow and creates this big black ring underneath your eyes.

If you’ve been watching my videos for the last six to nine weeks, I had all kinds of lighting issues. My audio wasn’t right my lighting wasn’t right. I had changed some stuff I moved into a new house at the office, we put a black backdrop behind me. And so everything was just kind of out of sync. And these are the things I want to help you avoid. So you have really high quality professional looking video when it’s time to show up and perform your stuff.

So we get the soft box up above, we’ve got the ceiling lights off. And then you want to have some kind of light to the sides of you so it kind of evens the lightning out. These are very low cost, LED light sticks that I bought on Amazon, you can get them for as little as $15. I’m going to provide you guys with the links to get this stuff if you want to replicate this exact setup. This soft box, I believe it’s by Cowboy Studios, or one of these, so I’ll give you a link to that it’s something like $30 for a soft box. quite like that. And you’d be amazed having decent lighting setup like this can make a massive difference in how you look on camera when you do your webinars and your webcam type videos.

So that’s the first thing you want to get the lighting right. The second piece is the camera. And there’s lots of things you can do with the camera, in your home office. Everything from a webcam like this, which is just your basic Logitech webcam, all the way to higher end DSLR type cameras. And there’s ways to use a DSLR camera through an HDMI adapter where you can actually have a really high quality multiple thousand dollar camera sitting on top of your monitor, going through a hub and actually acting as a webcam for your for your webinars and things. The challenge with that is, first of all, there’s all kinds of settings you need to understand how to use it’s not plug and play in most cases, you got to buy a bunch of adapters, you’re going to spend several hundred dollars and you’re going to incremental improvement in quality. The big improvement in quality is if you’ve got a black background or if you got all kinds of funky lighting going on with those DSLRs you have better control. But with better control comes more complexity.

What I’m using at this point is just a basic Logitech 960 webcam and it’s very plug and play, literally you plug this into your USB port and it autofocuses and it works right out of the gate. One thing to pay attention to, I had no idea that this was even a thing is your Logitech webcam has software that you can download, that’s free, but that gives you control of the settings. So as an example, if you kind of come around, when I initially was shooting inside this office, I had really bad quality. I had bad lighting. And it was the same exact setup as we have currently on there. But what happened was when we installed the software, we had the ability to control all kinds of different variables so you can control your brightness back and forth. This is just built into these webcams now. You can control the contrast. You can control the white intensity.

And so when you’ve got these settings installed, you can kind of dial this into the right place, set it up once and every time you need to step up to the camera, you know that you’ve got good quality. So if you’ve got you know, if you’ve got a really black background, then you need to bring the contrast up a little bit. If you’ve got some for some reason you got a window with lights coming in, you can play with the the light intensity, and so you want to download that software so you can control the quality of the output makes it makes a really big difference.

So lots of options with cameras. I’m using a basic Logitech C960, about $100, does a great job. When you’ve got the settings configured and you get the lighting in place, the third really important thing is audio. Right? If your audio is not good, everything falls apart because what we’re going to do with the audio is of course we’re going to use it for the video. We’re going to use it for the podcast episode, we’re going to use it for all of our split up clips. And if the audio is not good, nobody wants to listen. Nobody wants to watch. So what I’ve got is it is a Yeti blue mic. This is a wonderful mic cost about $100 very high quality, also plug and play. You plug it right into your USB, choose it as the audio so when you’re doing zoom webinars when you’re doing like Screen Flow type videos, it gives you a really nice audio.

Couple things you want to pay attention to on this front is are these settings right here. Two settings again, before today I didn’t even know this was a thing. Norton was kind of educating me on this. You’ve got gain which is going to control the the amplification of the audio. You want to turn that gain down probably there’s something like 10 or 20%. So that’s like, all the way at the bottom, and then like maybe like a couple rings up. That way, it’s not creating a big Echo, it’s not amplifying your audio too much. The other thing is, there’s all kinds of settings here for patterns. So you’ve got your, you got a bunch of different patterns. Some of these are so that you can do like someone sitting here, someone’s sitting here, you got patterns where they can capture all the audio in the room. What you want to do for your webcam videos and for your webinars, is using this setting right here. Basically, that’s you talking directly to the to the mic. And by doing that, you can get really clean audio with as little echo as possible, right? So you want to think about that.

Now, the last piece is your frame. And this is important. It’s probably one of the most basic things I see people mess it up often. And that’s when you sit your webcam and you’re ready to do your webinar or to record whatever it is you’re about to do. Oftentimes I see the, the distance above your head, you know, way up here, you know, and I was trying to do this when we created these new backdrops, I wanted to have my whole logo showing in the background. And so I had this massive gap above my head. And that looks very unprofessional, right? So you want to make sure you’ve only got about two inches on the camera above your head and about down to a little bit below your chest. When you frame it like that, it looks professional, it looks high quality, and you want to be professional and you want to have high quality.

So those are the key things right? You’re lighting, don’t overspend. You know, if you’re gonna go high tech, that’s a different thing. I’m talking about your home office, your basic Home Video Studio. Couple hundred bucks for that, a webcam and or a DSLR with a HDMI output. I find that when you get the software installed, you can get the same quality through your basic HD webcam as you do through a high Tech and DSLR especially when you consider you’re going to be using this on zoom or you going to be using it on GoToWebinar or you going to be using it on like a Screen Flow type recording, you don’t need that massive quality, right it’s going to be streaming through the internet on a Facebook Live or something like that anyways.

And then you want to make sure that your audio is dialed in. I like the Yeti mic. The other option that’s probably maybe even a little bit better is a lavalier which is just a wired mic that clips right here on your shirt, they sell the road has a really great one that some you know less than $100 plugs into via USB. This way it’s right close to your mouth. You don’t have to worry about your mic showing up in the in the shot and you can just sit and deliver. Right and so when it comes to setting up your basic Video Studio for your home office, this is what I have in place, spend a couple hours with a professional kind of mapping this out getting it drill down so we have a nice quality shots, we get good audio and I just thought I’d share that with you.

If you’d like to get the gear list Norton went ahead and put this into a Google document for me. And it’s just like, okay, here’s the webcam good, better best. Here’s the lighting good, better best. Here’s the audio settings good, better best with links to buy it on Amazon. So how does that sound? Would you like to get that gear list? If so, all you have to do is join our local agency success Facebook group, great group, we’re sharing lots of ideas, strategies and techniques on how to grow successful digital marketing agencies, how to land clients, serve your clients better get them great results. When you join that group, and it’s in the link below. I’m going to give you direct access to the gear list so that you can download it and you can swipe and deploy this entire setup at no cost to you other than the cost of the equipment. So hopefully this was helpful. Hopefully this answers some questions for you. If you have follow up questions, post in the comments, I’d love to engage with you. If you have other ideas you want to share. Put them there. Otherwise, I look forward to seeing you in the local agency success Facebook group. Talk to you later.

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