Learn the secrets of a Multi-Million Dollar Digital Marketing agency
Have you ever wondered what it really takes to build a highly successful & profitable Digital Marketing Agency?
Jimmy Nicholas built his niche focused agency from nothing into a multi-million dollar agency in less than 7 years…
Jimmy Nicholas joins me to talk about his multi-million dollar digital marketing agency. Jimmy Marketing has a long history that you can learn from. On this episode, you’ll learn how he landed his first 5 clients, how he discovered his niche, how he manages a virtual team and so much more! Listen to Jimmy give his expert advice in this amazing interview so that you can learn how you can grow your digital marketing agency beyond your dreams.
Listen to the interview & learn how he made it happen. Here are a few of the key topics I covered with him:
- How he chose his niche
- How he landed his first 5 clients
- How he markets the business today to bring in clients on a consistent basis
- The services he provides to his clients (website design, SEO, PPC, Social Media, etc)
- How he packages his service offering
- How he fulfills/gets the work done for his clients while keeping his focus on sales & business development
Discover how he built, scaled and runs his agency…
There are tons of actionable ideas.
Outline of This Episode
- [2:22] Jimmy started building websites at 15 years old
- [12:09] What was the change that changed his trajectory?
- [20:30] How did he land in the healthcare niche?
- [33:21] What services does he offer his clients?
- [39:35] How did he land his first 5 clients?
- [50:25] How did he learn how to connect with influencers in his niche?
- [55:50] How does he get everything done?
- [65:37] How does he manage his virtual team?
- [75:44] How did winning marketer of the year help him land more clients?
- [81:10] Knowing your numbers is critical
- [89:21] What resources helped Jimmy along the way?
What was the change that changed his trajectory?
Jimmy’s agency was stuck in the $500-$625K range for a few years. He had hit rock bottom on account of a looming $250k in credit card debt. He was even facing bankruptcy. During this time Jimmy won marketer of the year and began mingling with the right people. One high-level orthodontist contact positioned him to become the go-to internet marketing agency for over 500 orthodontists. Once he stopped worrying about his own debt and started concentrating on doing the best he could for his clients his life completely transformed. He began to serve his clients at the highest level possible and his company and his life underwent a massive shift.
How did Jimmy land in the healthcare niche?
Jimmy’s agency was able to triple the leads and the patient load of a leading podiatrist. With that amazing case story, he was able to share that win with orthodontists. He ended up getting so many referrals that he didn’t dare advertise his services. As Jimmy Marketing grew he built a team and grew the marketing agency comfortably. He began to take on other types of doctors that came to him through referrals. He doesn’t mind saying yes to new niches now that his business is over $1 million. He also feels that having more than one niche ensures that he doesn’t have all of his eggs in one basket.
What services does he offer his clients?
Jimmy Marketing has a 3 step process.
- First, they build the client’s website. He won’t market for a client unless his agency has built the client’s website or revamped it. He understands the importance of getting the messaging right for the client.
- Once the website and messaging are nailed down then he drives traffic to their website.
- After the calls start coming in he tracks all the calls and forms that come into the site. His team listens to every call to find out whether they are new patients. When they share the stats with the clients they are able to improve their sales based on those statistics. They are able to track where every new customer come from.
How did he land his first 5 clients?
When he first started out his mindset was so small. He had a $1500 a month package that he was too scared to sell. Thankfully his mentor coached him through it. During this time he still had a local mindset and talked to people in person. He came up with the idea to create a red carpet event at a local restaurant. He wanted to sell exclusivity and this was an invite-only event. He had no money to pay for the event but ended up landing 20 accounts. Learn about the ups and downs of Jimmy’s marketing agency by listening to this in-depth interview with Jimmy Nicholas.
Resources & People Mentioned
- BOOK – The Go-Giver by Bob Burg
- BOOK – Scaling Up by Verne Harnish
- BOOK – Profit First by Mike Michalowicz
- BOOK – Think and Grow Rich by Napoleon Hill
- Dan Kennedy
- Grant Cardone
- James Malinchak
- Dave Dee
- Sandler Sales Training
Connect with Jimmy Nicholas
Connect With Josh Nelson
- Josh’s Coaching Page on Facebook
- The Agency Success Facebook Group
- Seven Figure Agency on YouTube
- Josh on Twitter: @joshnelsonimc
- Josh on LinkedIn
Download Jimmy’s direct mail swipe file
Jimmy was kind enough to share with direct mail swipe file with his TOP converting direct mail materials. You can download the whole file as well as his presentation to win the GKIC marketer of the year by going to www.JimmyMarketing.com/money.
Learn more about how to grow & scale your agency
If you’d like more tips, ideas & strategies for growing & scaling your Digital Marketing Agency register for our free video training series by clicking here.
There you will get a free training video that explains how we built our internet marketing agency from ZERO to over $300K per month ($3M Per Year).