Listen in as I interview Daniel Veiga from The Driving Force. He shares how he was able to grow his agency from $12K monthly to over $100K on track to be a 7 Figure Agency in 2020.
- How they chose the niche
- What their service offering / package looks like
- Where most of their new clients are coming from now
- How they fulfill & get their work done for their clients
- And much more
Connect with Daniel Veiga
Connect With Josh Nelson
- Josh’s Coaching Page on Facebook
- The Agency Success Facebook Group
- Seven Figure Agency on YouTube
- Josh on Twitter: @joshnelsonimc
- Josh on LinkedIn
This is the Seven Figure Agency podcast. Discover the strategies and techniques to grow a highly successful and profitable digital marketing agency with your host, Josh Nelson.
All right, well, Hello and welcome. Thank you for joining us on this episode of the Seven Figure Agency podcast for interviewing successful digital marketing agencies from across the country. Today, I am honored and privileged to be interviewing Daniel Veiga, from the Driving Force. Daniel, thank you so much for joining us today.
Yeah, I appreciate you having me on, Josh. Thank you.
Oh, it’s awesome. So I know I’ve been able to kind of see you have massive growth over the last year here. But before we dive in, just kind of tell us a little bit about your agency, and where you’re at right now. Approximate monthly revenue, types of services, the high level overview,
Right. So we have our agency we’ve had it since July of 2018. So it’s actually technically my second agency that I that I’ve built up, just spent a little bit over a year and a half now, we are focusing on the chiropractic market. So we help chiropractors grow their, you know, grow their practice. Revenue wise, we’re at, you know, that teetering point between like 75-80,000 a month recurring right now.
That’s awesome, man. So so just on the brink of seven figures, you’ve grown it extremely quick. I’m really excited to unpack how you and you guys are doing that because you guys have had great growth and momentum within your business. So kudos on that front.
Thank you. Thank you. Yeah, yeah. So I mean, you know, looking at 12 month period, right, we haven’t hit like that 12 you know, that seven figure mark in in 12 months. Last month. You know, this is obviously January 2020. Last month, we crossed over the hundred thousand dollar mark month mark, which was my my, my personal goal was, you know, the kind of like that milestone like that next milestone. And then this month we’re pretty much on track to repeat that again, so.
Fantastic! That’s amazing. So So you’ve definitely got the the momentum you’ve got the engine purring. Tell us a little bit, you know, since you know, this is where you’re at now, I think you really you guys are just at the brink of like a whole nother level. What kind of tell us your background? How did you start the business? You said this is your second agency. Just kind of talk to us a little bit about that process.
Yeah, so, um, growing up I was you know, I wasn’t never I was never the, the, the kid who you know, sold candy bars at school or anything like that. You know, you hear a lot of entrepreneurs, where they start selling stuff when they’re, you know, when they’re young. So I never did that. Growing up, I always had the kind of the vision of, you know, I want to be able to like live the lifestyle, you know, like, get dressed up in suits, go to fancy restaurants, be able to kind of wine and dine my wife. So, you know, just growing up, I was always envisioning that. And, you know, between the ages of 16 to 22, I had about 22 different jobs. Yeah. So, just job to job to job. You know, I went to four different colleges, I dropped out of all of them.
Finally completed, you know, a Law Enforcement Academy that I was that I attended for about 10 months. My goal was to kind of become a cop in the in the Orlando area. I lived there for like 18 years. So the last job I had, I worked for my for my sister, she had a kind of an accounting office. So we did that for a while, and I was just never happy. You know, I had already graduated law enforcement. And, you know, I just never saw myself either working, you know, 80 hours a week just to be able to make $50-60,000 especially with Overtime as a cop, I just I didn’t want to do that. And luckily, we actually had a move from Orlando. Not that we had to, but we decided to move from Orlando to California.
My wife’s my wife’s brother. She had or he asked us to move out there because he was going to do he was gonna, he was about to get deployed to Afghanistan. So this was back in 2016 when he asked us to move so during that time, you know, you know, working for my sister, and I was like, Okay, if we’re going to end up moving like, I don’t want to the last thing I want to do is go apply for like, you know, a job out there in California, San Diego, specifically where we moved to. So like, Okay, I’m going to try to find something that I could do from home, you know, I don’t care what it is, but I just want to work from home. Because at that time, I thought, you know, if I could work from home, I can work two three jobs that I can can make, you know, maybe $5,000 a month.
So I started applying for different jobs. You know, I did a lot of customer service. You know, I did a little bit of telemarketing. You know, I was horrible at it, not not any good at it. So I didn’t want to continue doing that. So I’m like, what else is it that I can do to be able to kind of, you know, support my family at the time was just me and my wife and we had two girls who are just born they were maybe like two years old.
So back in high school, kind of take a little bit step further. I had done a web design class. And it was something that I enjoyed. So the reason why that kind of came up in my mind was you know, scrolling through the internet, you see different ads coming up, right, and one of the ads that I saw was, you know, work from home doing web design and you know, kind of make, you know, make $3-5,000 a month. So that kind of stirred up some some back history of, you know, something I enjoyed in high school, which was not that long ago. Probably about five years ago at the time. So I’m like, okay, you know, let me start doing this.
And what I ended up doing was cold emailing other small design agencies, you know, just anywhere that I could find them. And the reason I did that was, you know, I sucked at sales, I did telemarketing. You know, I hated being on the phone with people. And I’m like, if I want to try to start my own business, the last thing I want to do is, is try to get my own client because I don’t have to talk to them and convince them, you know, to, to use my services. And I’m like, the easiest thing that I could do is probably speak someone else’s language. And at the time, that was a web design agency. So we started doing that.
And just telling them, hey, look, why don’t you subcontract your design stuff to me and I’ll be your your designer or one of your overflow designer type of thing.
Right. Now, I wasn’t into design. I was more of into development. I was trying to figure out how to build a website. So I mean, I don’t even really know how to do one. But again, back in high school, I was using iframes to build a website. And I was like, you know, this is cool. It shouldn’t be that hard. And, you know, and you had mentioned earlier on the other podcasts about using Dreamweaver, and I used Dreamweaver to kind of hack my way through, you know, a site, and then how it was built specifically with like CSS and HTML.
So I did that for a couple months until I really figured out how to build the front end of a website, you know, by manually coding everything. So I started, you know, being a more of a kind of third party developer for these small agencies who didn’t have you know, the the in house person or the skill set on how to build a website. And at this time, this was probably when WordPress was coming out. So me I really didn’t understand WordPress. I was like, Why use something like that when I could just build it by hand, you know?
So You know, I started cold emailing agencies, I would send out thousands a week of just cold emails, the same email template the whole time, until they ended at least two or three different clients, you know, paying me kind of like, you know, a verbal retainer of, Hey, you know, as soon as we get a client, we’re going to send them to you, we’re going to give you 500 bucks. So by the time we moved to San Diego, I had, I had two clients. And we, you know, we ended up moving out there had two clients, and it took a while for me to, to just continue sending out emails. And so I landed my third one. At that point, I was like, I was like, I need to find something else to kind of pay a little bit more per month. We were lucky because when we lived in San Diego, we moved in with a with my brother in law, and we didn’t have to pay rent, you know, we didn’t have to pay rent. Bare I mean, bare minimum the electricity the AC really wasn’t used because the windows are open. San Diego’s a beautiful city to live in weather wise.
So but I was like you know, we have two girls and we live in a city that’s not you know cheap to live in and you know if you want to go out we want to travel you need to have money. So I started using Craigslist to kind of prospect. I didn’t just focus on San Diego as you know the place to look for jobs. I went out and I actually looked for jobs. The one that I landed was in Arizona I think was Phoenix. So the Phoenix Craigslist marketplace. At the time I was looking for a work at home job and and that’s pretty much what I got. I got contracted with a gaming agency or a gaming business that was into they were coming out with a with a game out if you’re into game but the most popular mm orgy is world of Warcraft online. It’s like a huge, massive multiplayer. So they were kind of developing something similar to that. So I worked for them for a little bit, you know, I was making $5,000 a month plus the other, you know, two or three clients that I had. So, you know, so money was good. Money was definitely a
Not a bad gig for work at home, right?
Yeah, it wasn’t too bad. So, I mean, I was probably doing at that time, maybe, you know, $6-7,000 consistently a month. Okay.
So, so what happened? What kind of happened there? Where did Where did things end up? And how did you kind of move past that?
Right, so, you know, we’re doing that. We lived in San Diego for about a year and a half a year into actually not even a year into into that, that gig that I got, um, it was it was maybe three to four months. That, you know, I had the I had that job because it was still a job, right? It wasn’t, you know, I wasn’t I wasn’t a service provider or a vendor to them. I was just pretty much an employee. This was 2018. So 2018, you know, brief four months into the job.
My brother in law, he ended up going out to Afghanistan where he was deployed a month into his deployment, he got killed in action. So this was this was literally on the morning of my wife’s birthday too, out of out of all days. You know, and it just, it was hard on mainly on her. And this was her two months prior to our son being born.
So it was like all these things like, you know, all these emotions and all these just real life experiences that we were going through. And I ended up losing that job that $5,000 job a month. So luckily, I had just enough save to last us for the next six months and it wasn’t like six months of paying rent because you know, mind you we weren’t paying for anything. It was just us. So, you know, besides all the banks and the trust, you know, trust season and all that kind of coming into play, and we we ended up having to move out about this was 2019. June. So June, July 2019 was like, okay, the banks, you know, kind of took the house away, barely had any money left.
We asked my father in law who was in Florida to fly out to San Diego to help us move out of the out of the house that we were in. And the last thing that we wanted to do is go back to Florida, you know, Florida we had just left are both of our parents because they both lived there. Both sets. And we’re like, you know, the last thing we want to do is drive all the way back cross country, possibly live with them again. So we’re like, we gotta, we gotta go find somewhere else.
So During that time, you know, we’d watch TV shows and we’d watch I forgot the name of the show, but it was like house flippers. One of the guys he had he had his own show, I think I forgot his name. But he would always flip homes in San Antonio. So we were like, that’s where we want to go. So we were trying to do research, you know, at the last minute, at the time, the rentals were more than what we could afford. So the the the next place that we could go to that was close to there was Brownsville, Texas, which is where my sister in law lives. She had been living there for, you know, probably about 10 years at that time.
So we called her up and we were like, help us find a rental place because you know, we don’t want to just move in with you family of five. Help us find a rental place and just just find something for us to move in. So we got down there. Worst place ever that she could pick. It was just yeah, we ended up living in Brownsville for a year and a half. But just the house, it was just way too small. I think it was like 800 square feet and the washer and dryer was like, literally right next to the stove. And we just couldn’t do it. Right. So we lived with them for about a month until we found our own place. And we lived in Brownsville for about a year and a half. But it just wasn’t the right city for us. We just didn’t feel like we could stay there long term. So we would always drive out to you know where we are right now. McCalla, Texas. So we’ve been we’ve been here now for good eight years or so. pretty much been at Texas for 10 years.
So, living in Brownsville, you know, we finally found a rental home. I think it was like July or August. And I was like, Okay, this is literally the first time as a family that we’re living on our own without anyone’s help. You know, we didn’t live with family or we didn’t My parents, we didn’t live with cousins. And we had, you know, we didn’t have her brother anymore, kind of supporting us. So I was like, okay, it’s finally time for me to step up, as you know, as a man as a husband, to be able to take this and take it somewhere, you know, because last thing I want to do is go find a job in Brownsville, Texas. Yeah, I didn’t want to, I don’t want to go mow lawns or do anything else.
So I took what I knew, you know, what, what worked for me, even though it didn’t work that well, but I took what, you know, the concepts and the skills that I had learned, which was cold emailing, and just trying to take that to a whole nother level. And I was trying to find any kind of clients that I could, you know, it didn’t matter who it was. Obviously, I was targeting web design agency. So I couldn’t really be niche specific. Because, you know, I had a couple, a couple of agency clients and they would service all sorts of clients themselves. But I was like let me just try to find as many clients as I can as fast as I can, you know, I, I still didn’t cold call, I never really did that. But I just sent out tons and tons of emails.
Until finally 20 2019. September is when we crossed over the five figure month mark. So it was my first time making like, you know, just over $10,000
And that was the first time. You know, this was probably about a year and a half since I first started my agency in Florida, maybe about two years, that, you know, I finally had the belief that, hey, this is real, like you can actually make $10,000 a month by working you know, for yourself. And, you know, even though we had gone through horrible life experiences a couple months beforehand, you know, you know, with my, my brother in law passing away, having to move and all that stuff. It felt like a great accomplishment. Just Being able to hit that that mark. Yeah, that’s kind of where where things just started from there.
Awesome. So so you kind of made this transition you had you had some catastrophe. I will point to the new agency kind of come into play and you know, the the chiropractic focus.
Yeah. So, you know, 2019 this was now, you know, 11 years ago, I, I had grown that agency and that was more of a web design development agency, you know, kind of really being a white label. I was a white label for like, eight years. So I did that for a while. Then I just got burnt out. I had clients I mean I was doing the best I had ever done was one month I did 22,000 but on average, I would do anywhere from 12 to 14.
But I felt like I was just hounding my clients to pay me. I didn’t have a recurring model. At that time. I thought of passive income. I didn’t have that type of passive income that I would see from, you know, from other people, just through different forums that I would would visit. Warrior Forum was a big one back in the day that I would just every day I was just, you know, just see what people are doing. Try to buy the latest course for $7.
And so, you know, so that passive income was just something I’m like, you know, yeah, that that time I was like, if I, if I had passive income, I didn’t have to work as hard. I mean, I was doing 60-80 hours a week. And it was, you know, and I was doing a lot of it myself. I outsource a lot of that to the Philippines as well, just tedious development database stuff that I couldn’t do. But still, it was a lot of work, a lot of chasing, and that’s something I didn’t want to do. You know, clients would sometimes take three months to pay a simple $2,000 invoice and it would drive me nuts. And it would make my wife You know, crazy mad.
And so I’m like, I gotta figure something out. out. So I started, this was kind of when Facebook ads started kind of popping up and being talked about on Facebook, I never really had a Facebook social media account. I built one for clients, but I never had one for myself. So I was like, let me kind of see what this is about. Maybe instead of searching forums, let me just, you know, talk to people and search out groups and whatnot.
So So I started learning Facebook ads. I ended up getting a local client, my first only an ever local client that I worked with. And it wasn’t really a client it was more of a part time job. So this was around the time that you know, my downhill of my agency started and, and speaking of down here real quick, you know, just something I want to mention I had lost before. My own approach the downhill agency came about because I One of that passive income I had lost clients twice over.
So one time was first time was when my brother in law passed away. All the clients, even the ones that I had for my agency, I lost those. And that $5,000 job. And then the second time over was when my wife went through a pancreatic attack, which really, I think at that point was the focus of me needing a passive income, you know, because I’m like, if clients are not paying me, I’ve now lost all my clients because I had to attend to my wife. And I just can’t repeat this same process again. I’m sure I can get the clients. But I don’t want to I want to be able to take time off if I need to, you know, week, two weeks, but still have money rolling in without the fear of losing clients again.
So the downhill the downhill of my agency was actually the third time where I decided I’m dropping all my clients. And I’m going to try to go all in on Facebook ads. So again at the time I had a part time job was where my very first experience of using and utilizing Facebook ads it was for a local LED lighting company here in McAllen, Texas. A very interesting niche. I knew nothing about lighting, but I was hired to help them with their Google Analytics kind of you know redesigned their their ecommerce website and I think I worked for them for about a year and towards the later half of that year I’m like you know hey, if you guys really want to grow let’s let’s just use Facebook ads and see what happens. So we had great success they had a the best success were best ad campaign that we ran was a an ebook download of their catalog. And we we literally got pennies on the on the dollar as far as per cost per lead. 20 cents 30 cents a lead. So the whole goal was to get as many leads in the pipeline and then add their sales guy inhouse just reach out to them.
So that was a time that, you know, stopped my agency and I really started seeing the potential of ads of Facebook ads. So I’m like, okay, you know, this is interesting. It’s a different, it’s very different than what I did. It’s more of marketing rather than, you know, development. Again, I sucked at sales, right. But I’m like, you know, I think I could do this because I’m a very technical person. Wasn’t that difficult to launch an ad to get somewhat mild success. So I just started going after as many clients as I could. Chiropractors, mortgage brokers, you know, real estate agents. So I’d done a lot of different niches.
And, you know, I had success really, really quickly. Then I started posting my success online. And that’s where things really, really went up. So this was now about three years ago. 2016 the end of 2016 is when I started posting my my results in different groups, for example, Click Funnels. At the time they weren’t so, so hard on what you could post, they were a lot more lenient. So I started getting a following very quickly. People just started reaching out to me asking for help. I’m like, I don’t I don’t help people. I don’t even know how to help you. I just know how to do this for myself.
And then I start getting people asking for a course. Somebody, okay, this is interesting, like, you know, so a month to two months when one by people started asking me, you know, for more and more help, I’m like, Okay, let me let me try to launch a course and see where it goes. My first webinar was a complete flunk, you know, mind you, my wife had already had a pacreatic attack back in 2013 in December, and so I was like, okay, you know, I’m gonna watch this webinar. See what happens at that time. She has had to go to the hospital again. So I saw my webinar halfway through. And I was like, you know, I was like, I gotta go, just reach out to me, you know if you guys are interested in this course, and I just rushed to the hospital and came back and nothing, there’s no sales. I was like, at least hoping for one. So this was I think this was a couple days right before Christmas time.
So during this whole time of me posting results, and just see what other people are doing one thing that I noticed that all the, you know, successful people, what they’re doing is they’re building a Facebook group. So I was like, let me let me do that. Let me launch my own group. And and just see what happens, right? I’m just trying out as many different things as I could. So I did that. And that completely, really, I think changed everything for me. This was I think, the end of December, I think New Year’s Eve of 2016 is when I launched my group. So I launched it, and I repost that kind of, you know, the my course that I had for sale. And then I started getting, you know, a couple people interested, I started inviting all my friends. Then I started, you know, just trying to bring in more and more people. I ended up getting about 2000 people into the group in the first month. Wow. I did. I think that month I did $30-35,000 in sales. And I was like, wow, phenomenal.
Yeah.That’s of your course at that time, r ight?
Right. Right. That’s, of course, I mean, the last, you know, 10 years of me being an entrepreneur, I only made past 20,000 once. I was always averaging 12,000 you know, around that time, and I’m like, wow, $30,000 in one month. I’m like, there’s something here. So for the next year, I did that I just sold my course. I push it as hard as I could. Until I really tapped what I believe was was the market. And mainly it was just my group. I didn’t really, I ran a little bit of ads. I think I maybe spent $2,000 on retargeting. But almost all my sales I did about maybe 400,000 sales gross was just from selling my course that year.
So then I transition from that into, hey, I’m gonna do a little bit of coaching. And I did that maybe three months, I just didn’t enjoy it. And then I took some time off, but then I’m like, okay, you know, after everything I’ve done for the last, you know, 10 or 12 years. What is it that I really enjoyed doing? And I’m like, I really enjoyed the agency, but the model that I had, it sucked, you know, I was chasing clients, I was, you know, getting payments delayed. And, you know, I didn’t want to do that. I’m like, I wanted to have that recurring model.
So, in July of 2018, and I finally decided after a couple months off, you know, income was starting to drop. I’m like, I gotta do something. So I met my, my partner. I had spoken with him for a little bit. So we decided to, to, you know, go into chiropractic because I had success. He was a chiropractor. So it was like kind of a perfect fit. And, you know, I’m like, Okay, great. I’m like, before I, you know, this is me telling myself before I start this agency, again, this my kind of my second one. I wanted to build the agency, but with the goal of scalability you know, I didn’t want to, you know, just have to do all the work all the time and work another 80 hours a week, you know, even though that model I enjoyed a little bit more because I see results with my clients over time with different niches. I’m like, you know, I love seeing other clients of ours have success. But I didn’t want to just work another 80 hours, you know, every single week. So it was just that mindset of, you know, let me build this agency, focus on chiropractors, I’ve had success. He was a chiropractor. And then just, you know, just build it with with scalability in mind. And that’s exactly what we did.
Nice. So partnered up with, with a chiropractor that had kind of some background in it. Um, how did you package that? So what are the what are the package look like? What is it that you do for these chiropractors?
Right, so, at the end of the day, it’s lead gen, just to make it really simple for for other agencies that are listening out there. You know, we we only use Facebook ads. So we’re not we’re not an SEO web design agency at all. We only focus on that one channel of marketing for them, which is Facebook, sometimes we split test with Instagram, but you know, we package it in a way that got them results. And but the goal was, you know, the last thing that I wanted to do for scalability in mind was to sell them Facebook ads, because you know, and then that niche and I’m sure other niches as well. When you sell them a channel you know when you sell them I like the vehicle, they’re just going to be jumping from agency to agency.
So we really had to push on results, we had to really find out what their paying points are, you know, all those important factors in mind that you teach and, you know, it really being able to get results for them, but really take their practice a whole new level you know, but but still offer that one thing that we’re really good at, because I had thought I had thought about, you know, offering all sorts of things for them. But Facebook ads was one thing that we’ve seen consistent results in and out over over long term. And there was something that was good being I’ve obviously taught that to lots of people, but I knew how to really optimize and I knew what to change and whatnot. So you know, not getting the results with Facebook ads wasn’t really something I was worried about. It was more of kind of retaining them and making sure that they stuck in a month in and month out. But more importantly, you also be able to acquire clients, which is where, you know, my partner, being a chiropractor kind of helps, because you can relate to them on a whole new level than a lot of other agencies can’t.
No doubt, yeah, what a great, a great synergy sort of sort of speak. So providing Facebook ads, but really the the offering is let us help you generate new patients and kind of grow your practice to a whole other level. Can you talk a little bit about how you package that? Is it a monthly retainer? Is it a fixed fee? Can you talk about that at all?
Yeah, so it’s a monthly retainer. We charge it’s 2500 a month for the for the first month, not including ad spend most of our docs spend about $1,000 a month on ads. And then we actually drop our fees down to 1500 a month after that.
So it’s not just 2500 every single month. So it’s a retainer model. We, we initially. First we started doing a four month contracts or four month agreements. Now we’re at six months if there’s any kind of pushback from that at all we will bring them back to four months, that seems to work very well for them. A lot of them don’t like being, you know, tied in long term. But but it’s all it’s all a retainer model is just, you know, they pay us for our service, then they pay for the ads, and they get an expected amount of an average of, you know, certain number of leads every single month.
Um, but it’s, you know, again, we’re not just selling them the ads themselves of the vehicle, we’re really, you know, doing a lot of the automations for them to follow up. We have our own group where we’ve kind of brought everyone together, where they can share some of the some of the strategies and processes that they do inside the practice, just to be able to help each other out. So it’s really having that that overall synergy with with clients together. And they really liked that because what we’re starting to do now is is go live with with specific Doc’s who are having success and just being able to share their strategies, you know, in our group so that way others can can relate from that.
I went through two days ago and I pulled stats from everybody over the last year as far as appointment rates show up rates and closing rates from from Facebook ads. So, you know, so that’s kind of what what I have in mind is pulling a, you know, those who have really high short braids, just to be able to do a live with them, interview them, and see what they’re doing differently that others or not, in order to get you know, people in the door, which is something that, you know, I think all businesses struggle with.
No doubt, no doubt. So I mean, I love the I love the concept of generate the lead, put systems in place to automate the follow up and then aggregate the clients into a Facebook group to create community and kind of use that as a way to disseminate knowledge and to kind of retain clients at the highest level possible.
Right, right. Yeah, I mean, I think to me, just having them part of a part of a group is a good way to to retain clients I think if you don’t if you’re just forget providing like a vehicle, which whether whether it’s SEO or Facebook ads and you’re only doing that you’re only providing the bare minimum that they need. Because we consider ourselves and I think a lot of agencies as more of a partner instead of like a service, you know, they’re really partnering up with us that allow us to help them grow their business. You know, again, you’re not just providing leads you’re really growing their business and you’re making them more money, helping their community all that all that kind of good stuff. So I think, you know, up to a certain level, the more that we can provide for them and really help them with what we’re doing as as a service, the better off they’ll be as well.
No doubt Love it. Love the package. Love the service offering. One question I always like to ask is people some people are kind of an earlier in their evolution. What was the How did you guys land the first 5 clients? Because usually that’s the that’s the struggle coming out of the gates. Can you talk a little bit about how you got those first five?
Yeah, so the very first one, you know, as together as an agency between our partner, my business partner, and I was a chiropractor who was searching the Click Funnels group. And, you know, during my time of me doing, you know, all sorts of niches, I would post results, right? That’s one of the best things you could do on social media is post results, and you’re going to just get people flocking towards you. So I post the results and, you know, most niche business owners, they’ll go into groups and they’ll search you know, their, their, their niche, right, like chiropractor just to see what comes up. Yeah. So I had this Doc, this chiropractor do that. And she reached out to me as a personal message. And she asked me, you know, hey, I saw some of your postings, you know, you know, I’m in the clickfunnels group. I was wonder if we could hop on a call and see if you can help me grow my practice, you know, we’re we need to get more new patients in the door. So I was like, Hey, this is a perfect opportunity for my business partner to get on the phone and close them, you know.
Now at that time, you know, again, the whole, my vision was really scalability, I didn’t want to just start doing everything, I didn’t want to do sales, even though at this time I was better at sales. I didn’t consider myself a sales a sales person that could just do that 24/7. So I was like, you know, hey, you know, let’s hop on the phone. Let’s get her you know, we’re on the phone, maybe 20-30 minutes and and we closed her as our very first client together. And she and she’s still on board with us now.And the good thing is that she prepaid all of 2020 in advance.
Yeah. Which is which is one of a strategy that we use to really push over that six figure month mark last month.
Prepays for the year for the tax savings for the client. Right?
Right and that really helped. So besides that, you know, the other four was just through networking. He had, he had another agency business partner, that kind of went downhill after six months. So he had a lot of contacts that he would, you know, it was either a lot of cold outreach on Facebook. So there was a lot of, you know, clients that you know, were there was like one or two that were still with him that he kind of brought over with me and then just a lot of past leads that and you know, and other people that he would know. So it was just like 24 seven and just messaging everyone that he knew and and just trying to see you know, who needed help and you know, if we could hop on the phone with them and kind of show them you know, my past results in what I had done in the chiropractic marketing realm with Facebook ads. And and you know, that was really how we got our first five. So one reached out to me. Two were from his past, you know, agency and then two were just from, you know, old old networking leads that he had worked.
I love it so so key insight for those of you watching or listening is you know share your results you know share screenshots. Here we have the results of spend. Here’s what we spent. This was how many leads. The average cost per lead. That makes you magnetically attractive, especially if you did it for somebody in the niche that you’re going after. And then leverage social media, leverage social messenger it sounds like that’s been a great play for for Danny and his partner.
Yeah, I mean, I think just from what I had done in the past to to the growth now. You know even go going through selling a course and doing a little bit of coaching and then agency. It’s all about showing results. I mean, just like you said, it’s it’s so magnetic that you’re going to you’re not you’re not just going to get the business owner that is in the niche that you’re going after, but you’re going to get other people asking you for help to even like little one off trainings. I mean, you can usually charge, you know, 500 to $1,000 for an hour of training, just showing someone how to do like, you know, Facebook ads to roofers, for example, or just these SEO strategies that you all know, that have been working extremely well for you all. And it’s it Yeah, it’s just one of the best things that you can do is show results all the time.
So, so fast forward. Now you guys are you know, you’re kind of at that close to seven figure mark almost at $3,000 per month, and over 100,000 2 months in a row. Where are the clients coming from at this point, like, what’s the what’s the mix.
So we entered 2019 January, we entered with 12 clients. So it was roughly about six months that we went from our first client to, you know, there’s a lot of drop off there. I think there are certain niches that might drop off more than others. So we had a we had our share of drop offs and you know, and whatever, but as we came in, through the new year last year with about 12 clients. And at this time and I kept hearing about the whole dream 100 concept right through Click Funnels and just other people that had a books and courses on it. So I was like, What if we just had a dream 10 was I let me see at least do 10% right? Let me let me do a dream 10 and I’m like, referrals, I’m like we have to have, we have to really go after referrals really, really hard.
And from January till about March, we, we just tried asking for, you know, the clients that we had for as many referrals as we could, with with you know, getting at least 10 of them to just push it hard to help us get more clients. We only got two really that did that. But those two really took us to like this, that 60,000 a month mark. So what we ended up doing, and this worked for us was for every client that they brought us, we would pay them $250. Now mind you our service fees is 1500. So for every six that they bring us there, they don’t pay anything except ad spend. So everyone after that we started cutting a check out every month or actually we use Zell. So we just sell them every month. 250 bucks per client that that they brought us on board. And and that helped us a lot. The most that we had ever paid out for those two JV’s were, I think about $7,000 this was last summer in July.
That’s a lot of clients.
Yeah, yeah, I mean, at one point I’m right now we’re, we’re at you know, 55 to 60 clients a month. The most we ever had was about 65-68. Somewhere in that range. But But mind you even though we had this was I think back in summertime July. Even though we had the most clients back then. We never crossed that six six figure a month mark. December was Probably, besides our quick growth was probably the month that we had the lowest amount of clients, but we had the most revenue generated in the month.
Predominantly through prepays and stuff, right?
Right, right through pre pays. So, you know, we’ve made since last month of course, we’ve you know, we’ve had more client acquisition, we’ve we’ve got a lot of referrals, we’re starting to go into another vertical. I’ve done some weight loss campaigns in the past, so we’re trying to, we just landed our first weight loss client, they do kind of the, the non surgical red light laser.
It’s like a red light that hovers over someone and they all you know, lose weight. So, so we’re trying to go after another niche just to kind of expand and then see if we can kind of multiply our, our results with with at least a vertical that’s really close to chiropractic.
And so we’ve had we’ve also had a couple clients that are starting up other practices that have prepaid us this month. So that’s all really helped to kind of go into our second month of hoping of passing that six figure month mark.
Yeah. But referrals is definitely the, in our, the way that we’ve done it the fastest way that we’ve been able to grow.
Yeah, really smart and putting referral strategy in place. You know, they say you’re one JV away from a seven figure business. In your case, it’s just putting a really smart referral mechanism in place for your existing client base and for some influencers in the industry. And that became a an accelerator for you.
Right, right. I mean, I don’t think without you know, and we’ve we’ve shifted from paying out 250 a month to now just giving them a free month of service. And we’ve been doing that for about three months now. And we’ve gotten a couple other people of, you know, not people but chiropractors that are you know, referring rather than just having two. And, you know, I think just going through the numbers that it seems to work out better for us at the end, rather than having to pay out because we’re still paying out 250 for clients that we’ve that they brought in, you know, over a year ago,
Long time ago, right?
But at least in this point, were like, because it dried up. I mean, I’ll be honest, I mean, we you know, again, the most that we paid I was 7000 those two JV’s right now we were paying out 500 and 750 a month so it dramatically decrease. Okay, so I think they got to a point where they tapped their own market out with just pushing referrals to us. So we’re like Well, can we do a little bit differently that’s still going to make, you know, a client of ours really happy with you know, with referring someone else and that’s just by giving away a free month. So for every client that they bring us, you know, we get those 2500 initially, which kind of helps offset that free month cost. And and they get a free month and you know, the next month have to pay unless. Again, repeat that process. It’s someone new. Right? Right. So now we have about four that are doing this every month. So each month, they’re kind of referring one. So we’re hoping that long, long term over the next year that we’ll be able to have, you know, at least a dream 10 of Doc’s that are just referring at least one a month. So kind of, you know, just spreading out, instead of keeping just kind of one or two.
Very nice. So I don’t want to your big one of your big focuses was scale and one of things you do really well as you run a lean operation, how do you fulfill for your clients? How do you get the work done? What does the fulfillment model look like?
Yeah, so so this is something that I I like, talking about and, you know, I like doing just because I think I’ve done it fairly well. Of course, there’s, there’s more that I can learn, but just from talking with other agencies, I mean, we are very lean, I mean, without any ad spend, we’re probably at about 67% over Head. Therefore we split before we split everything down the middle between, you know, my partner and I. So this is, you know, softwares and especially all of the VA’s that we have.
So, I mean, like the first, really the first year, so from July 2018 to last year in July, I had done all the ads. You know, I got on sales calls. I did. I mean, I did pretty much everything all day long. And then I’m like, okay, you know, my focus at the beginning was to really scale it out. You know, we’re, we’re toppling 65 clients now. I need help. Like, I can’t just run all the ads, I can’t onboard. I can’t run the ads. I can’t optimize and just check the stats every day just to make sure things are working the way they are and they’re getting leads. I’m like, you know, I need help but at the same time, I don’t you know, I don’t want to pay someone five grand a month to to come in and do that. You know, I’ve trained people, why can’t I train a VA to do this?
So I was trying to find a couple of VA’s, I tried finding ones who had experience that didn’t work out, because they always thought that it’s not that they thought that they knew more than you, but they already had a, they had certain procedures in mind that they learned from other people that they learned from, you know, on how to do things. And, and that never worked out because I had, like, I had a very specific way of running the ads optimizing and, you know, checking all those metrics, you know, on a weekly basis, I’m like, you know, let me let me find someone else that I could train.
So I had a VA that I use during my course, you know, era. And she was very, very detail oriented. You know, she would create slides and to do research and all that stuff. And I was like, let me try to train her you know, cuz I think someone who’s very detail oriented can learn anything that you just They teach them and I did that I started or I started her off by onboarding clients setting up the ad accounts. Just very, very basic stuff that you know, you know, I didn’t use any of my course videos that I done, I, I create, I create very specific, short two to three minute videos for her. And I started her off slowly. And it worked.
And, you know, now we’re seven months in from, from when I first trained her and she literally onboards she runs all our ads, she optimizes everything. And now she’s starting to, to really understand how to do things herself without me telling her what to do. Nice, you know, so it’s not just changing the ads or the images, it’s different. You know, we have like, you know, five different strategies that we use to, you know, get results that that’s worth time and time out that we’ve kind of rotated through. So she understands on what to do the rotations when to try new things. And it’s it’s been great. We now have, I think total about 8 VA’s we have one that just does all the ads on board. So again, she herself does all 55-60 clients that we that we have at any given month.
I check things periodically, just to make sure I don’t lose, you know, focus on what’s new out there and how to do things because if you don’t do things after, you know, a couple months ago, you’re gonna forget, right, because I did that. After teaching ads for so long. I forgot how to run ads for clients. And I had, you know, kind of had to take me took me a couple weeks to kind of learn that again when we started. So we have her we have one. One that’s really helped is she’s not really an account manager, but she’s more of a client managers what I call it, it’s someone who helps all the communication for our Docs. So here we have a Facebook group. We also have messenger group chat for every doc independently. So we put her into all all that we also have the help the help ticket system.
So you put a Facebook group together with you, your client services person and your business partner.
Right? So it’s my business partner, are client manager, and then all the docs and their assistance.
So it’s almost like they have a direct channel to you at any time without feeling like they’re going to bombard you on a phone call. Right?
Right. The reason why I did the group was you know, there was anything that I had to let everyone know kind of want to on a global scale. I had one area instead of email because sometimes the emails not checked. I had one one reference point one channel that I could do that. And that was the Facebook group. You know, I had already grown one I knew how to run it. You know, we have now about 90 total in the group. And that’s just not and the one thing that that I’ve done recently is not kicked out old clients. And I think I did that now just thinking back. Because if they see us posting results, and they’re seeing new strategies come out, even though they’ve hired another agency, you know, they’ll probably come back to us because we’re doing something different.
It’s a good reengagement channel to keep you guys on the line and the way those guys were actually pretty good.
Right, right. So you know, so we have, we have the Facebook group channel, when we started, the best level of communication was Facebook group messenger, or Facebook Messenger. So we literally have, you know, we have over 120 different group chats with all the docs that we’ve ever acquired. So we bring in our client manager into, you know, all the active ones that we’ve had since we brought her on. She’s been with us for about three months now. So again, she, she looks at all the messages she works from eight eastern to three eastern, which is her graveyard shift.
So every day, she’ll make sure you know if there’s any, you know, if there’s any questions from docs being asked and messenger because a lot of them still use messenger or if they ask a question in the group, or if they send in an email ticket, she’ll be able to look at that. And then from there determine, okay, do I need to give this to our Facebook ads va? So that way she could, you know, handle things or do I need to give it to either myself or my business partner? What I’m doing recently, what I’m doing now is trying to every day, if I see something that I have to step in, I figured out what that is, and I tell our client manager, okay, you know, you need to do this. A lot of it was, you know, clients with sending you pictures. I normally would get that I would give it to my Facebook ads VA. But now now I tell her, Hey, take this and then just give it to her.
We utilize Slack, which I at first I hated it. You know, a couple years ago, but now it’s like my Evernote. It’s it’s one of the best things I’ve ever done, because they really helps. It helps keep me organized. My mind runs a million miles an hour. You know, even even doing this interview, I’m still thinking of like all these other other things. And you know, using slack just helps keep client organization in focus. And it helps keep all the communication that that is needed for each client. And a place that we can always reference back at any point if we need to.
Yeah, well, I love slack as well. Mission critical tool.
So I’ll be so we have I mean, so again, those are two main VA’s right now. Those are probably the only two that we really need to run an entire operation so we can even be more lean if we need to be. The other ones are more part timers. They work about 20 hours a week. And they’re only utilize to engage the Facebook add comments that people leave.
So they’re part timers they work maybe three to four hours a day. And all they do is respond to comments on the pages that they’re managing, which could be five to 10 you know, per day, and just to help engagement and then you know, just to help people that are tagging ask questions just to make make them feel like they’re not being answered by by the chiropractor’s because their time are limited. Back in the day, most of their CA’s meaning a chiropractic assistant would be the ones having to do that. So we figured as an agency, let’s kind of take it to the next level and provide a better service for them. And that’s by taking over at least the comments on the ads. Okay, so we have about six, six VA’s that are doing that. And then our two really full timers that are kind of keeping the they’re kind of like the glue for the agency besides you know, my business partner and I.
Fantastic, Yeah, amazing that you can run that level of an operation with that that small of a team and get the client consistent results and kudos. Thank you for sharing that kinda, that structure and that setup with with us.
So if you want to look back over your over your, you know, your career here, kind of going from 12,000 last year to the hundred thousand for the last couple months in a row and definitely on track to have a seven figure agency going through 2020. What what would be the top two or three lessons that you’ve gleaned that you could share with? With the listeners?
Yeah, I mean, I think, you know, this is for anyone who’s either, you know, starting from scratch or, you know, or they don’t know which direction to go into. I mean, you know, we both kind of went off. We went after any client that we could. I think the sort of the top three things would be niche down. You know, to have that scalability in mind to be able to grow I mean, obviously, you’re a multi seven figures. We’re just There, um, but to have that repeatable process, you can’t do that by having different, you know, different things that you’re doing for 10 different niches. Right?
So I think just going after one industry is, is is probably important to do. Second thing is sales. Can’t have clients if you don’t have sales. So you know, me, I’m not a, I’ve sold clients, I know I can do it. But, again, I don’t want to be focusing on that every day. You know, I want to focus on operations and scalability and kind of looking at the business through a 30,000 foot overview. And then just seeing you know, what steps need to be, you know, tweaked for higher conversions, why not? So just having someone or having that skill set in mind, I think is critical.
And the third team or the third team, the third thing would be just building a team, I think to scale. And this is something I think really changed. My mindset was when you’re scaling you can’t focus on, you know, how many clients can I get at any point in time? You know, it’s not about, you know, let me try to get 50 clients because you can only handle so much yourself. So I think building a good team, whether it’s, you know, you have a local brick and mortar team, you guys have probably over 30, right? We’re pretty lean. But at the end of the day, we have a team that fulfills certain tasks that we can do ourselves. So as long as we have people in place for you know, for those those processes, I think is really important to be able to grow at least a seven figure agency
I like it! Three, three great tips. Um, this has been awesome. Thank you so much for sharing your success and kind of your journey. Would there, you know, would there be any last nuggets of wisdom that you’d want to share with that agency that’s just trying to get to the next level.
Yeah. Consistency is is super important, you know, you’re going to have clients that drop out. I mean, you know, we have clients that drop out all the time. But as long as we know that we’re consistent with results with, you know, certain trainings that we do, you know, with referrals with, you know, cold out reach, I mean, it’s just about it’s about consistency, consistency at the end of the day with, with everything that you do in life and business, because at any point, if you stop doing whatever it is that you’re doing that you’re not going to kind of go to the next level, you know.
Kind of like I seeing the light at the end of the tunnel, you’re going through a cave, and you see like a really small hand of light, and you’re almost there and each step that you walk is that lights getting bigger, bigger, but at any point in time if you if you decide that you can’t take that next step. You’re never gonna you’re never going to break through that darkness and actually see the light at the end of the tunnel. So I think just staying consistent and no matter what, you know, you’ve here especially on on Josh’s podcast, in his group, even his free group, you hear stories of people who are successful all the time. But you have to you have to know that they are they weren’t successful overnight. They, you know, they went through struggles and they had experiences that were, you know, you know, five years a decade, you know, that they that they went through and, you know, just staying consistent is really the game.
No doubt consistency. Consistency is is key. I mean, this has been awesome. I know, you run a Facebook group, you’re running a podcast, how can people plug into you? They want you to just to kind of get to know you better if they have some questions.
Yeah. So I have a Facebook group. We’re 60,000 members. And so if you look at entrepreneur hustle is the name of the group. My podcasts on Air hustle. You can search it on iTunes. I just launched it in about less than two weeks ago. And if you just want to follow me on Facebook, you can look up my name Daniel Veiga. And you can follow me on there and hit me up
60,000 people on the entrepreneur hustle group definitely should be in there lots of great insights. I’ve been listening to a couple of Danny’s interviews that he’s doing on the on air hustle, podcast, amazing stuff. I highly, highly recommend it. So Danny, thank you so much for your time. Thank you so much for your willingness to share, and congratulations on your continued growth and success.
Yeah, thank you. Yeah, it’s been, you know, great being part of your group. We’re definitely learning a lot of things in there. A lot of real golden nuggets, especially in the mastermind group that that we know wholeheartedly, by implementing all that this year, even even a little bit of it can really take us to that, you know, you know, our goal really is, you know, one and a half at least We can hit one and a half this year 2020 that we’re definitely on the right path. And we’ll know we’ll we know we’ll get there for sure.
Fantastic. Well, I’m sure big things ahead for you guys. Thank you again for coming on the show. It’s been a pleasure and continued success to you and your business.
Yep. Thanks, Josh. Thanks for having me.
If you are curious or interested… we have a group that you can join [no cost] and talk a lot about growing & scaling your Digital Marketing Agency:
Join the Agency Success Group on Facebook now by clicking below. Once you’re in… take a minute to introduce yourself!
Jeff, thank you so much for joining us today.
I’m excited. I’m going to try and share this Facebook Live.
All right, I gotta give you a little bit more preamble. So you have Well,
yeah, no, I’m excited. It’s, it’s, it’s great. And congratulations on the launch of your book, the seven figure agency really, really great to see what you’re doing and, and supporting, you know, all of us agency owners, you know, doing stuff out here.
Yeah. This book you’ll notice Jeff was nice enough to write a little bit of a, of an intro to the book for me. So Jeff, thank you for sharing your feedback in input went and promoting the book.
Oh, yeah. Hey, I’m glad to see my ugly face in your book. I’m, I’m not used to people showing my face off in the books.
Let me know once you’ve got yourself
I’m we’re good. I’m set up.
So I guess let’s just start off Introduce yourself kind of your background and kind of where you’re at in your in your digital marketing agency.
Wow. You know,
it’s, it’s interesting, because I actually, if I were to six years ago, said that I’d be a, you know, have a maid agency that’s made a million dollars, I’d be like, wow, probably not. Because six years ago, I was working for the man I was a fortune 500 you know, project manager. Really enjoyed my job. I climbed the corporate ladder I was one of the most senior most project managers at Philips electronics. It was really fun. I was in the healthcare division really enjoyed my job had a very simple it life. You know, like probably a lot of you agency owners are an IT nerds like me. Always, you know, like back in high school in high school, I was doing dream weaver Actually, I don’t even know if we had dream weaver back then. I remember doing I remember coding, developing, becoming a video game programmer and doing stuff in Q basic, you know, like, I was just always an IT guy. And I had my dream job a dream life. You know, I was working a good 12 hour, 14 hour day for someone else. But I started realizing really quickly that I was doing a lot of low level tasks and actually they weren’t even low level. Like, as a project manager, most of my time spent was doing Gantt charts, right? Like, here’s all the different tasks that need to be done in sequence to find out how long the project’s going to be, you know, I was managing anywhere from 1.5 to $3 million in projects a month. So that a company car company phone company, computer company credit card, I could charge $35 a day for food, that’s how I got fat. But, but one day, I just, I felt undervalued at my work, and just kind of the last straw and I started building a little web design team on the side just my very first job was working for a plastic surgeon helped a plastic surgeon make a website and I remember all I did was was go on like, you know, one of those design river type site things and downloaded a template template. Yeah, downloaded a template. It wasn’t even in WordPress. I mean, WordPress. Wasn’t even the greatest back then it was just like download this HTML and modified it and updated the PSD file. And, and one day I said I’m out of here, let’s let’s try this. And now I have about 60 people in my agency and I service some of the coolest people in the world. And it It feels great. I still work with a lot of mom, pa type locals. I also work with a lot of influencers.
And it’s just been a really fun journey.
That’s awesome, man. So you kind of made that that transition from what sounds like a pretty cushy life and a pretty cushy job, started the side hustle and have grown it to a pretty significant business. So kudos gratulations I know you know, the thing is that
when I had my when I worked at Philips, I you know, I was a six figure project manager I you know, I felt like I had made it everyone thought I was crazy as hell for Leaving my job like, wow, Jeff, you made it. I made the most money if anyone in my family generationally, you know, had a degree, which already says enough, I think only one other person, my family has a degree my grandma. At that time now My sister has to you know, she had to outdo me. But what’s really interesting though, is that when I left, I always like, I felt like I would never be able to do better than my last job. And even still today, that was the best and last job I’ll ever have. Right. But it was interesting, because when I left, the very first year that I left was, by the way in 2016, not that long ago, technically, leap year, so it’s only one year. I left on February 29, is what I said in my letter as letter of resignation. But what’s really interesting is that the very first year I was thinking, Man, this is going to be such a struggle. And of course, running your own agency, especially in the beginning is a struggle. Right. Yeah. Like I can’t even like for anyone out there who has a certain agency yet, which probably everyone listening already has. They know those of you looking to start, get ready and pull up your bridges. Okay.
As easy as it sounds or loss.
Yeah, definitely, definitely want to read this dang book that this guy put out because there’s so many things in there that that I wish I would have known, you know before hand building agency and as you know, I mean to think that three years ago I started full time, my will for years now I started my agency full time and four years later I’m speaking at digital marketers, digital agency Expo 45 minutes before Gary Vaynerchuk to have spoken twice at digital marketers headquarters in Austin, Texas to teach other agency owners to work with with to white label my services for other agency owners. I mean to work with guys like you, right who are teaching other people how to do this You know, I feel like I’ve been so blessed. And I’ve been such input in such a great opportunity. And that’s actually the motivation behind the savage marketer brand. Because I feel like all of us have this inner Savage, especially when we’re building an agency when we’re growing when we’re building a brand for ourselves. We have to do things a little bit different to stand out. And I feel like that’s the savage marketer. So, just like you how you’ve now you’ve been able to build such a great successful business and you help other agency owners build great successful businesses. What I’ve learned my skills aren’t your skills, my skills, I’ve learned how to do amazing storytelling. I’ve learned how to do really in your face copywriting, that’s where I’ve kind of developed out my skill set. So the savage marketing Academy is basically teaching other people how to stand out how to be more savage how to get more attention, because that’s where we live now. We live in a world where attention is the currency
Yeah, no, no doubt and you’ve done up. I mean, like you said, done a phenomenal job, being able to get those speaking opportunities and land. Some of the big clients that you have. Can you name some of the like the known people you’re working with? Or is that con? Yeah,
yeah. I mean, yeah, I’m not a big bragger. But, you know, I’ve been fortunate enough to work with Ryan lovak from the Ask method. Alex Martin who’s a really he’s a really up and comer. He’s, he’s one of the best network marketers out there in the MLM space. He’s got over a million followers on Instagram. He’s in a different country every week. We were starting a new a new project right now. Oh, there’s my alarm for this. I guess I was late.
Good thing I called you early, right.
Yeah, I guess I was early. Good thing.
We’re launching a working with with streamline and Grant Cardone for a new supplement line tenex Health Systems, which is really probably one of the most increasing Incredible ventures that I’ve worked on, period. It’s just been it’s been really fun. You know, I just like I said in even for me, I launched my own podcasts I’m finally doing for myself. Here you go agency owner. Here you go agency owner. This is the first year, the last 12 months where I’ve treated myself as a client. Wow. Wow. So I
need some of your own your own dog food. Right?
Isn’t it interesting how many agency owners are so busy working for other people that they’re not focused on themselves, they’re not actually treating themselves the client, and they’re still working for, you know, the same, you know, people and, and they’re, they’re struggling to do it. And I think that what the true testimony is Josh, and I think you and I are in alignment here is that I’ve kind of figured out the secret of leveraging your personal brand to grow your agency, right? Yeah, like my agency now. I don’t I don’t really market or sell. I don’t have a sales team. I don’t do outbound or anything like that. I’m just purely inbound the opportunities, just like the digital agency Expo, I got shortlisted, I was asked by Digital Marketer to speak there. I didn’t submit an application. I didn’t pay anybody off. I didn’t submit an app, you know, I like literally, they contacted me and said, Hey, Jeff, we’d really like you to speak at the event. I mean, that’s the power of using your personal brand and leveraging it, instead of having to prove everybody that your agency’s awesome, you build out your personal brand, you point them to it. And they say, Look, I’m the CEO of whatever. And then people interested are genuinely interested in your business say, well, Josh, he’s doing really well. He’s speaking on stage. He must know a little bit of how something right he wrote the book called seven figure agency, he must know a little bit about building a seven figure agency, right,
right. Yeah, yeah. And I think a lot of agencies miss that. They want to put up a nice brand or a nice logo and be an animus behind the scenes have stock photography and kind of think that that’s going to attract customers, our clients were the more you can be your authentic self like you are Jeff, Jeff hunter out there and public, the better, right? That really just resonates in a different level with you know,
one of the things that that really took my in this is something by the way i love about your culture, and we do have very similar is there Can I share my screen? I think so. Yeah, let’s see, I’m going to I’m going to try because I want to share with people how important it is to just share your brand story and also how to integrate your own personal brand into your business. Now a lot of people say that a lot. A lot of people might think that that’s an egotistical type thing to intersect your thing in there. But at the end of the day, people do business with people they’re not doing business with your Facebook page, your company name right and and if you can establish A strong personal connection with the brand. You’re you’re going to outdo everybody else who’s just a company logo behind the brand. And for my when I started my agency so I have two brands, I have two businesses. I’ve got VA staffer, which is my virtual assistant business, which my target demographic for that is entrepreneurs and marketing agencies. That’s the demographic for them. So I do a lot of like white label marketing we do. We do some SEO, we do mostly, you know, web development, design, branding, help help people get virtual assistants that people that you know, help help empower them and you’ll see exactly the brand message and vision when I share my screen here. So this this hopefully will will give you guys some ideas. So I have to dispel because 80% of my team is in the Philippines 80% of my you know 50 plus People, I think we’re up to 60 now, but this image right here, a va staffer is very specific on us empowering our clients. It’s Yes, I’m the only white guy in the picture. Believe it or not, this is right after I left my j. o b I had just left. I had just started I had built this office up in January of 2015. So one year before I left my work, I was already starting to build my team. This picture here was August 18. My birthday in 2016. So about six months after I had left my job, and this was the team that I built this was
I love I love I love the authenticity right? These are the real people there’s obviously you know, cool colors in the background that it’s it’s real must you know, virtual assistant companies you see
white they got a stock photo of some like Russian girl with a headset on with her bright smiley white teeth and her pants suit on I’m like, I own a virtual business. I’m in my underwear right now. Like, there’s no time at all I’m ever walking around my house taking a phone call at a pantsuit or anything like that. And I guarantee you these guys aren’t either, right? And so it’s really so important to build trust and authenticity. And you know what I do? Here’s something that’s going to blow your mind. I am so transparent that I even have my own team write their own bio, and I don’t edit it. So as good as their English is, that’s what it is. And I don’t do it on purpose. So I wrote my own thing over 10 years this and Julio wrote his and ridore wrote his and RS wrote hers and kavika. And, and, you know, I have American staff as well. You know, but everyone here writes their own bio, and I give them I said, show it now as long as it’s an appropriate picture. I want you to have an appropriate picture that represents You like here’s our one of my copywriters he served Boulder, Colorado. And he’s a fantastic guy. This is my own assistant Her name is her name’s Melissa, but we all call our miles. So we do this because we’re being authentic to ourselves and authentic to our brand. And I think that that’s such a huge lesson if you’re an agency owner, and you’re really trying to scale and leverage your own team, and and like there’s no better marketing for yourself than your team. And if you if you can’t put your team up in the spotlight and showcase them then there’s something wrong with your team. Yeah, okay.
Yeah, I think I think there’s like a lot probably gonna be a lot of takeaways pull up the screen again, real quick from this session. But there’s one thing you do, go to your website right now and put some real pictures and imagery on it. Just pull up plumber, SEO dotnet. Real quick.
What was sadyk Say it again, her
seo.net and the agencies we work with that are willing Do this and like kind of be transparent in this way and like put their team out there.
If it ever loads. Yeah. So I think you scroll through, you’ll get like, they’re real. Like, this is me, this is my face. I’m the person you’re gonna deal with in our company, scroll down the bottom. And that’s where the team shot is. real pictures of real people. Oh, there’s the team shot. Yeah. So yeah, I mean, even if you’ve got a small team, and it’s only you and a couple of assistants, like put your own face on the website that will definitely help. Yeah, while you resonate with your with your client. Totally,
totally. Because what you don’t want to be is just another number. You know, you don’t want to be just another SEO company. Like if we
typed in like it
like let’s, if we typed in SEO company.
Let’s just see what we have.
So we’ve got an SEO company. here’s here’s a Let me let me type in my locale, say San Francisco. All right, SEO services in San Francisco. Now let’s take a peek and see what you’ve got victorious SEO.
There we go. There
90% of the time. Yep.
It’s a no it’s literally 99% of the time, like you’re not going to see any type of and this is a nice site, but still, it’s just a plain sight and this is a top it supposedly is it looks like number one of 285 SEO agencies and whatever I don’t even know a clutch is some award that you know, they probably want Oh, yeah, back in 2018. And, and this is the thing this is this is everybody. This is what everybody does. And if you really want to leverage, you know, if you want to get ahead faster, all you have to do is just living Really brand yourself because people like h two H, not B to B, not b to c, h to h human to human interaction
100%. And you know what’s funny is I see the same thing for our clients that we work with plumbing and HVC companies. And they want to do the same thing with the stock photos and the stock images. And when we can get them to put the real picture of the honor the real picture of the team up on the website, we track this very closely, where there’s authenticity, the conversion rates are almost two to three times better for the same graphic.
Imagine that imagine that that they actually feel in Josh, you know this because you also like me are more visible. And by the way, I want to put this out there. If you’re an introvert. There’s still a lot of value to this because I will tell you something, I too was an introvert and I say was because it is conquerable and I think that with that there is an element like I have to recharge like Even after this podcast interview, like I know, I’m gonna have to recharge a little bit like for me, this is too much. But like for me, what I’ve learned is that when you are kind of the person who Ryan dice is an introvert like the founder of digital marketer calm you know that he’s, he’s vocal about it, he doesn’t like to do the spotlight thing. He’s, he’s very knowledgeable guy. But what happens is over time, the more that you do something, the more confident you get. You get, the more competent you get, the more confident you get. And it kind of feeds on each other, like a DNA strand is like, you know, more confidence more competent, more competent, more confidence more, you know, just once you get to a certain level, I don’t have any problems speaking in front of a crowd now because I know what to say, I have no problem coming on this podcast, because I’ve probably been asked these questions 100 times I’ve been probably over 100 podcasts over the past few years. I’ve been on I don’t know 10 15 stages in the past three years, I’ve spoken at mastermind after mastermind after mastermind. And after a while, you, you get it, and you never going to get that feeling until you start doing it. So I would totally recommend especially for introverts, if you’re listening out there, hopefully this helps somebody is that there’s going to be some sort of a mastermind or a group or a spotlight or even a group coaching program that you can get into that people will actually put you on a spotlight, like when you get a hot seat, and you know this because you’re in masterminds, but when you’re on a hot seat, and you’re in front of a bunch of like other like, awesome people that are doing bigger and better things, it always feels like everyone’s doing bigger, better things to be right, Josh. Um, I go, I always feel like I’m just the minimal guy in the room, you know? And that’s on purpose because I want to up level if I’m, what’s the saying, right, if I walk into the room, and I’m the most accomplished and most knowledgeable person in the room, I’m in the wrong room. ballroom So get yourself out there guys.
Yeah, stretch the comfort zone, you know not I mean, I’m introverted as well. You know, the only way you do it like anything is like if this is your comfort zone right now and getting on video or putting your picture up on your website or speaking in front of a group is outside that comfort zone. The only way you expand the comfort zone is to do it right shoot a Facebook Live video, you know, do a live webinar, get on somebody’s podcast, you do it once and your comfort zone stretches and you can start to do it better and better over time.
So funny enough, and you know him to my very first speaking gig was back in 2017. I spoke at Tony Greg Myers. Ship offers mastermind, okay, and it was called it’s be fulfilled now but it used to be called the soaring excuses. And I remember I was so nervous. I wanted to cry. And I knew what my comfort zone is, you’ll notice I have a giant eight foot whiteboard behind me. This is my comfort zone. I’m a whiteboard guy. So what I did was before my talk, I went up, and I had because I’m project manager from a past life, you know, I can, I’m good at small rooms, you know, up to 10 people, 12 people, like I can demand presence, but it’s because I, I like to have a plan. When I go in. If I have a plan, when I go in, I’m cool. It’s when I don’t have a plan. That’s what I get. You know, I get all crazy. So what I did was I went on the board, and I was going to teach people a fundamental principle of managing a project. So I wrote three little examples out. So I stood in front of the board, and I told everybody what I was going to teach them that I put into the board on each item. And I told them what that meant. And I gave them an example and I told a little story about each one of them and afterwards Got a standing ovation. And I literally went back to my desk. And I had tears like I was like trying to hide it. But I was like, so nervous. And like, that was in 2017. And in 2018 was my very first stage gig in front of 350 people. So it doesn’t take a lot of time to do this guys, I hired a coach in 2016, who made me do a facebook live every day and I hated her for it. But I’m so grateful now because I can do Facebook Lives. I can do video I can do a podcast interview all day long. And you just have to challenge yourself and set set a goal and do it
i think is a powerful just a powerful lesson. Now you look at someone like Jeff was up at the traffic conversion summit up to these places speaking and you think all he’s special, he’s got all these, you know, he’s got all this training and he’s so charismatic. Well, I mean, there was a time where he was that shy guy that just wouldn’t even want to do a Facebook Live. So I really appreciate you sharing this as an example because I know people are at that point. For they’re like, yeah, you can do it because you know you’re charismatic was is
definitely not the topic that I usually go into because most people want to hear about wow Jeff, you’re, you’re doing some amazing things Tell me about this and that but i because I know that your audiences are agency owners and they’re probably ready to step into the spotlight at least they’ve see the value in stepping in the spotlight so that they can out shine you know, because let’s be Let’s be straight guys, it will be will be completely honest here. It seems like the SEO market right now has just become so flooded. And now that we’ve got five used to be had to compete with another company now you’ve got to compete with Fiverr and Upwork and all these other freelance websites to these people in India for $5. And they’re going to promise the world to these clients. But let me tell you something, guys. The one amazing great thing here is that everybody, every business owner has been screwed over By that guy by some SEO guy who promised them the world that didn’t do it, and we’re just another name or another company, and this is a really great opportunity for you to invest in yourself and by the way build stories with your clients. I noticed something right away Josh and I want to I want to congratulate you because this is great and and i love this because you talk about this in your book as well. But at the bottom of your website, you had a three by three of testimonials. You had nine testimonials on your website. These are real stories from real people that have gotten results from you. They could call them up right now and be like, hey, yeah, I saw on Josh his website, you know, Josh Nelson’s website that you know, you did. So he did SEO with you, like How’s it going? Like they could call any one of those people and do it. So I would, I would always say like that human aspect of what you’re doing in developing your own confidence when other people put faith and confidence in you. Guess what it makes you perform. Like, I know when I’m helping my clients do get results. Like I’m just that much more confident to stand there and say, yeah, just like you asked me on the call when I first came in, like, Hey, what are some of the people that you work with? And you can call those people up and you can see their testimonies, my website, whatever else, right?
Yeah, no, no, I think that
it’s not it’s not where you expect these types of interviews to go. But it’s a powerful insight and probably something that that you know, these people, you know, you guys needed to hear today. So I’m glad we I’m glad we went down that path. You know what the bottom line is Josh, we live in the show me economy. We do. People talk about the gig economy. People are tired of the gig economy already. People are so tired of it because they don’t want to have an SEO agency that comes in takes their money. Does, you know promises the world doesn’t do anything and leave. No, they want someone who and this is what I was telling you before the podcast is some of the clients I’m working with now. I’m actually doing equity in their company. I’m coming up With commission based results where I’m like, hey, look, I want to be a long term partner for your company. And let’s do some incentives on my side. So I’m keeping driving the revenue to you. And that has been a huge game changer for me a huge game changer for my clients, because now they know that I’m vested, I’m invested in their company that that I care about the results that they get. And the moment that people feel like you give a rat’s ass that you actually care about the results that they get, and they start getting results. Those are going to be clients for life.
Yeah. I 100% and I love I love what you’re what you’re doing there. So so you talk a little bit about what you do as it as an agency. You know, you talked about the VA staffer thing. You talked about helping, you know with influencers. Can you give us the high level overview of what what it is that your agency does?
Yeah, so the VA staffer is the virtual assistant company. It’s a staffing company, basically, that helps business owners find you know, affordable Virtual health and it’s kind of an already trained up team. So our team, I have a project management team we have we have like I said 50 plus people that that do everything from you know web design graphic design SEO to just simple basic, hey, help me with my email management, calendar management and, and doing Legion Oh, man, we you know what, that’s still probably one of the biggest things that we do right now is is like find opportunities for people so it’s like scraping data from online building out databases of email addresses and names and stuff like that so that they can do you know, calls or whatever, are so that that’s one side of the business. I really have two businesses the
one you were coined as the the king of outsourcing. Yeah,
yeah, I was. I was called that a few times on podcasts and it kind of stuck. And yeah, it’s been fun, you know, and I’ve kind of it that’s a very, very easy niche for me to dominate because most of the personalities in there I’ve already you know, got relationships with like, like, like Davin Michaels from one to three employee. He’s a friend of mine mentor We both are mentors for each other. He’s got one of the biggest operations out there. Chris Ducker outsource to the Philippines calm I’m I was in his mastermind I was one of the very first people to sign up I mean him you know he spoke at and so I think that that community is especially outsourcing to the Philippines community. I kind of just gained a reputation in there because not a whole lot of people were, were were like, proud about it. Like there was a stigma about outsourcing to the Philippines for a long time. And now people are finally catching on that like, I don’t hire people because I’m exploiting, you know, cheap labor from a different country. I hire them because they’re loyal. I’ve been to the Philippines 15 times. I’ve invested there. Most of the people on my team, if not all of them make more money than anyone has in their entire family generationally. Just like me And that is such a incredible thing. And I think for me, we’ve come to a point to where I don’t care where someone lives when it comes to talent, I hire for talent, and I hire for trainability. Right? And there’s a lot of things that I do that I can’t really outsource to the Philippines. Like there’s copywriting, right? Like, I really need a strong voice. You and I were just talking before the call about one of my team members, Alex, who his job is to really find valuable segments. So for example, you’re going to send me a bunch of video clips of you speaking on stage and doing in podcast interviews like this. And Alex is the guy who goes through and he finds the value bombs. It’s hard for me to sign a virtual assistant in the Philippines to do that, because they don’t know what a good value bomb clip is. If they watch the stuff because to them, it’s just another it’s just another video in other podcasts. They don’t, you know, like you have to have people that are culturally a grateful it in your company. So that’s the virtual assistant business. Cool. And then my other branding agency is branded media. And that’s been really fun. That’s so that’s a new invention. And actually, Dennis, you, you who both of us know very well, Dennis, you Is he flew out to the Philippines in August of 2018. Yeah, wow. I can’t believe it’s been over a year now. So almost two years. But in August of 2018, he flew out to my office in the Philippines, in Makati City. And I had my team come over, he was going to train us on how to do some of the processes in his business. Cool. And when we did that, he said, Jeff, your team is so good. He’s like you. You know, I’ve worked with a lot of Philippine companies and he’s like your team are really something else. He’s like, you shouldn’t even be an outsourcing company. You should really be a branding agency. Like these guys are really good. And I was like, really? And he’s like, yeah, And then the very next day I showed up to the office and I, I bought branded media.io. And he was like, perfect. So what I’ve done is I’ve kind of separated my company to two because there’s there’s the outsourcing segment, which is support. And then there’s the branding agency, which is basically the marketing arm, right? So, so it’s kind of split up into two things. The VA staffer business is about getting rid of the things that you don’t want to do in your business. And then the branding agency is about the team that’s doing stuff that you don’t know how to do in your business, right? So that’s the dichotomy. And it’s been really fun. So Brandon media is focused on creating influencer content on doing marketing building funnels. You know, helping out with product launches and email marketing and stuff like that. And then the VA staffer side of the business is like support side you know, doing chat support, email support leaves. Generation, you know, all the stuff that you would think a typical virtual assistant would do. And that that has been the really fun driver for me. And probably the recipe for success that I’ve had in exploding my business in the past 16 months, has basically been from, from having a very clear vision and focus for what I’m doing and being able to separate both of those focuses.
And actually, this, here’s a great, I guess, value bomb, hopefully, for your audience, is that. And it’s the same thing with SEO, because this is what I love about marketing. And this is why I separated the marketing company from the virtual assistant company. A lot of people look at a virtual assistant as a virtual virtual staff or team as an expense, right, like, Oh, I don’t want to do this stuff. So I’m going to pay someone else to do it. It’s an expense. The cool part about the marketing agency like what all of us are building Right, and I’m finally building for myself is that I’m a revenue generating asset. If I’m turning on the gas, if I’m actually bringing revenue into your company, if I’m responsible for your sales, you’re probably not going to turn me off. Yeah, right. You’re probably going to keep that running. And I think that you and I can both agree one of the biggest struggles of agencies is keeping those retainers coming in.
Right, retaining the clients, getting them great results. And yeah, that role and yeah, it, it
always boggles me because just in the past couple years of building my own agency, I realized if people just focused on keeping their existing clients, they wouldn’t have to keep chasing for new clients every month. Right? Right. It wouldn’t hurt so much. You wouldn’t say oh, we lost so and so and we lost so and so now we have to build the agency plus we have to build two more had to find two more people to replace, because we’re losing to you know, however many thousands of dollars a month retainers like that is such a huge relief in your company. When you have the process. in place, you have the systems in place like you teach when you have the team in place so that your clients are happy, and they don’t go anywhere, right? I only have basically a four or five year old, like agency per se and the brand media sites, only a year and a half old. But between the company’s combined my average lifetime, my lifespan of a client is 2.4 years, 2.4 years
to really religion.
That’s over 50% of my agency’s lifespan. Wow.
That’s really good.
So Alright, so we’ve got the VA staffer would get the branded media. I always tell people, right, you want to try and choose a niche and I know that yours is not as as colleague, we talked about niche specific. And I also say try and try and put together a package where you can get consistent, recurring revenue like you talked about, can you talk a little bit about how you package this?
Okay. So, I have to so because I have to And by the way back to what you said about focus. I want to point out that I did I actually focused VA staffer was the focus and I build out the virtual assistant team. So branded media was after I had already built that out. I had already focused on it it was already doing really, really well. And then I said let’s do the branding agency right and these are different assets. I didn’t have like incredible graphic designers and stuff at VA staffer like these are new assets. I didn’t have the copywriters, a va staffer. The copywriters and stuff are, are the team that I built up a branded media since then, right? So it’s really kind of a vertical, right? So here’s the virtual assistant. And then I realized that most people that came to me for virtual assistants support is because they had really growing businesses and they had a lot of opportunities to help them with their email marketing, all these other things that we didn’t offer, right. So I created branded media to solve that niche. But back to the original question about the packages on VA staff or side, I have a very simple model I have, for example, for virtual assistants, you have a person who’s dedicated to you to work on your stuff to do your email support tickets or whatever the heck you need done. You know, you’re you’re like, one of the things that’s really popular right now is LinkedIn. LinkedIn is huge, right? Because, especially for SEO companies, because you guys are able to basically pinpoint exact types of businesses that you want in a very specific locale. And you’re able to get business owners, CEOs, founders, whatever the titles are, you could actually search specifically for those people right away, which is amazing. Like, no, we’ve never had access like that before. So we have we have three packages that our main offer, one of them is for $400 a month, you get a whopping 10 hours a week of support, right, and this is pairing you up with one of our Philippine executive assistance to speak this English they’re already already trained. And like I said, this is to get rid of a lot of the low level tasks that you’re doing in a business. And we have we just have three main packages there, which is part you know, which is our 10 hour, 20 hour, 40 hour week person from 400 to 1300 bucks a month. Right? Very simple, easy, very easy model very easy to scale.
Love, it’s a very clear monthly recurring revenue, as long as these guys are doing their job, you know, you land new clients, and that continues to snowball.
Exactly. And for me, most of my time is spent on the project management team. So my team, I don’t I don’t really work with all the 60 staff. My focus is on the six people that are the project managers, project management team, and then they’re working with everyone else in that and you know, I’m at the point now to where they hire, they fire they do offers they they we kind of have a set guideline on on what the what the you know, from As far as how much the starting salary is, and stuff like that is on the team to where they can make decisions, I don’t even have to approve them. They just know if it fits within the guidelines, they can hire and fire however they want. And that’s such a great freedom friends, again,
as leaders, true leaders instead of workers, right, you got a leadership team that can make this Yeah,
I think that was the that was the trick, you know, of all the things that have helped me really scale, getting a project management team leadership team that that really understands the business and can make those types of decisions without me, man, that’s a lifesaver.
So So that’s, that’s the VA staffer company. And then the branded media now that one we have a bunch of little packages or big, big or little packages, like we have a social media package where we, we do you know, post a day or two posts a day, so depending on how much content there is, we have a video editing type pack. We have kind of a combination of both where we do like, because a lot of our clients are personal brands. So we have like a personal brand type kit, where we help them build out what we call an omnipresent brand guide. So we put together all their assets, actually, here we go. I am going to show you guys wait are
on the visuals.
Yeah. Well, I think it’s I’m a visual guy myself. But you’ll probably recognize that stage. That’s me at the digital marketers, headquarters. Yeah. And it’s funny because after I had given this talk there, I said, Hey, while I’m here, I threw up my PowerPoint slide.
And I get a picture with this in the background.
Yeah, baby. Yeah, you got to it. So I literally Actually, I went on stage and I recorded my whole pitch for the product. Oh, wow. Yeah. Shout out thanks to Justin and the DM team. But this is what we call the omnipresent guide and this is how we try to lay out our now I hope that this will really help because this sells a lot. This is probably one of our most
our highest selling products. I’m excited to hear this because one of the key concepts I teach in our in our program is you want to develop on the presence in your niche, right? So you look at your targeting roofing companies, and you want roofing companies that are million dollars or more to come to you. Like you want to become omnipresent in their world in their social feed in their mailbox, in their mailbox at their association events. And so I’m really excited to hear about this then you call it the on the present brand Guide, which is exactly what I call it in my in my my trainings.
Get out. So yeah, so I’m the president and a lot of people are, they get it wrong because they think that omnipresence means you have to be everywhere doesn’t mean you have to be everywhere. It just means that you need to be where your audience lives, right. Like, for example for me like I’m not like if your SEO agency, you’re probably not going to live on You know, some of these platforms like Tick Tock or whatever, like, it’s probably not a big focus for you. But if you’re on LinkedIn, that makes a lot of sense. If you’re on Facebook, and of course, Google, you would hope that SEO agents who would be able to rank for SEO turns Yeah, just saying, um, but on the omnipresent brand guide. So what we do here, there’s a little video pitch that shows up. And then we talk about, you’ll see a breakdown real quickly of, here’s the different elements they’re going to be that are going to be given to you on this brand guide. I even give screenshots of what the brand guides look like. And then I take it the next level, and this is where people mess up. Most people don’t make a decision to buy because A, they don’t feel that the value is there or be they’re confused with the process. And so what I do is I put the process in place so simple. Here’s number one is we do a branding questionnaire to fill out then we receive your elements and then we create a Color Palette, then we do a font picker, then we work on your logo, then we do revisions. And then we give you a final brand guide. And I’ll give you and by the way, here’s the first look. I haven’t even showed this to my audience yet. This is my and guide first for Jeff Jay hunter that I just released. And actually, yeah, here we go. Let me zoom out. So this is my own brand guidelines. So look, Hey, guys, if you’re an SEO agency, if you’re, if you’re a branding agency, whatever you are, it’s kind of important that you do for yourself what you say you’re gonna do for other people, right? I mean, that alone is going to set you so much further, because like I said, we live in the show me economy where a lot of people are having a hard time showing results. So here’s my brand guidelines. We call it the omnipresent brand guide. Here’s this we I started out with a manifesto and instead of, you know, hey, here’s what I do and who I serve and whatever like every I put a manifesto, I’m not afraid to disagree. I’m not afraid to be different. I’m not afraid to take a stand. I’m not afraid to be real. That’s me. That’s my brand, right? down to our logos and the types of typographic that’s going to be on a logo down to how it looks on different formats and what our Fave icons look like and how not to use the icon.
Don’t do that. Right. Right. Yeah,
here, here’s what not to do.
And then here’s here’s the cross platform fun now, isn’t it annoying when you see a brand and like they show up on Instagram way different than Facebook way different than on LinkedIn way different on whatever, even their videos and I’ll show you in a minute, but if you see the typography, this is I’m always using the same fonts on everything we do from from guides to download files to websites to whatever it is. Here’s our color scheme and tints and shades and our secondary colors are pop colors we call them.
There’s a lot more detail to it than you think on unreal.
Yeah. And even our cover photo banners, here’s what they look like I have, like I literally you’re seeing this before I’ve even done it on my own social media profiles. I’m like this is this is like fresh. This is fresh, freshly done. And then here’s our social media post templates. And what’s cool is we give this to our clients when they’re done with the with this brand guide, we give them an AI file, a Photoshop file, and then we create separate Canva files for all these assets. So
we’re mostly modified.
Yeah, so even the most ignorant non design person can click the words and just change the words.
I love it. I love a canvas so easy to edit. It’s like you can tell anybody anywhere
go You can’t use Canva you should just not have a computer.
You can even do that on the phone now.
And even down to this, this is something that people don’t do and I know that this excites you because this What we started working on together for your own personal brand, Josh, but
like video is such a great way to build the brand of your company and so many people don’t do videos still today. It’s amazing. I just got off the phone call with Sean Cannell last night number one YouTube marketer in the world. He’s incredible guy, he’s actually speaking at traffic and conversion summit coming up. And he and I are working together on some stuff. And he told me that there’s basically I’m not going to tell everybody right now because I don’t want someone to beat me to the punch. But there’s a specific niche that I’m in that is free and clear on YouTube. And literally, Dan Locke is considered the number one guy on YouTube for and we both know, I mean, don’t get me wrong. I like Dan Locke, but he’s not the guy, right? So having a video presence and that really stands out and shows people that’s recognizable for your brand. It’s really important, even down to marketing materials, what your business card looks like, and the website mock up. And even I have my team do custom iconography. So these are hand drawn icons, that
that’s pretty sweet.
Yeah. So that’s, that’s a brand guide. But a lot of people, they have a brand guide, they don’t do anything with it. Here’s the trick, guys, you actually have to do something with it. So here, here’s my new website that I haven’t even announced yet to the world. Because I literally am still working on it. But my team’s already built the website. So I can I can look at like my travel expert page. I can, you know, here’s an interview of me on on TV and, you know, a couple of things that I’ve done and my media page, same thing, you know, you know, if guys if you want to have media opportunities, if you want to speak on stage, have a bunch of question, make their job easy. Just go out and think about some comments. questions that you get like, why is a personal brand important? There you go. is a remote workforce productive without being in an office? And I already have pre planned answers and how long it takes 90 seconds, 90 seconds, 90
seconds. That’s pretty ninja. I like that.
So think about that. And then, you know, you have your recent appearances. You know, this guy, right, Jason Swank, and I was on the Click Funnels, podcast and X, here’s my expertise areas so that people can see right away, where, where I’m at and different things that I’ve been featured on. So when it comes to building a personal brand, when it comes to actually showing up, you just have to stay consistent, like you said, omnipresent.
So I love it. This is this is super cool. So this is a package that you offer to anybody that needs it wants it.
Yeah, yeah. Like this is one of the core products that we do for branded media is because before you do a website, before you do a handout before you do anything in your Business you’ve got to have, you’ve got to have clear guidelines. And I’ll show you here’s a here’s a perfect example. Here’s my team using the brand guide to create a new document that is basically the top 19 podcasts for entrepreneurs. So I had my team to go out and compile a list of the top podcast you’ll notice the branding looks the same same color scheme it it’s the fonts are the same the color schemes the same even down to the very last page, which hopefully Google load up there you go, there’s a bonus right I launched my own podcast here’s why you should subscribe to my podcast and get access now. But um, it all looks the same. And even for my savage marketer, savage marketer Doc Savage marketer podcast, which is what I literally just launched a month ago. You’ll notice that the branding looks very similar. See it So you’ve got this even my download up even even to print media, check this out. So here’s a, here’s a free guide that people get just for signing up for my podcast. Okay, and it’s completely branded, it looks just like the brand guide, right? So everything that we do is is very branded, because the goal guys is so that every time somebody sees your stuff, they already know it’s you. Right? And that’s the thing, if you look at all the successful brands, all the successful brands, you can recognize them easily. You don’t even have to see the word Google, you can, it could literally just be almost any word, but if they’re in those different colored letters, just like in the same colors as Google, you’re gonna think it’s Google. Right? So so that’s the trick guys is to is to really be intentional with your brand. I love it. I don’t know. Can you speak to like that? What the investment level is for some of these things that you do or is that a private one on one with with people, this is this. So our brand guide is probably the well I unless somebody can show something more, bigger and better and like more involved than this. I haven’t seen it yet. So this brand guide is because I do a lot of social media campaigns for my clients. And I always ask them, the very first question is,
can you send me a guide and they’re like, I got a logo.
90% of them don’t have one. Yeah, the 10 the 10% that do have one. It’s all over the place. One version,
there’s different fonts there’s different spacing from your life. You need some kind of like waistline here guys,
or even the elements like one time I asked somebody for a brand guide. This is by the way, no joke. She spent $5,000 for this. All she had was a picture of herself. This is for a personal brand, a picture for herself, a logo for herself and a look like a Pinterest board. They call a mood board of like what her brand represents. And I was like,
you don’t have anything to use, right?
I’m like, How am I supposed to you know, how what do you what are you going to look like on social media, you know, like so. And then I had another person who spent $30,000 $30,000 for a big design branding agency to come up with something. And it was like a five page. Here’s what you look like, here’s the cover photo and stuff. And so I kept getting all these different mixed messages from people and then I got somebody who here’s, here’s some like print media stuff and a business card and, and this and that. So what I did was this. It depends on what you need, but it’s usually 17 to 20 page brand guide that we do. Let me let me look at mine just just for accuracy. I want to make sure. So mine is so that brand guy that had all that stuff that was 17 pages right from the manifest. Go to the to the logo and the colors to the social media assets website, mock up, video frames, things like that. So they can average anywhere from let’s say, 15 to 20 pages depending on what you what you need done. All of these assets and elements were because all these other people that came to me the brand guides, I just got frustrated, because my team got frustrated trying to create elements for them. And going back to the client, the clients, like I don’t know if that really captures my brand. And I’m like, we’re just going to do everything. Let’s put together the brand guide, and show them what the elements are going to look like on Facebook and YouTube and what the videos are going to look like and what the quote images are going to look like. And here’s a here’s a great example of that. So, here’s Ryan lovak, which we talked about earlier again. Oh, I’m not sharing my screen. Thank you. Can you see my screen now? Yep. So for Ryan lovak. We did all this content for him. So we had all these videos And all these images of him and we basically took and created all these code images based on his brand, the Ask method. So so we were able to take screenshots from his videos and we superimposed you know, his quotes with the videos and images, and even the video frames like we can see, here’s, here’s a video of him walking around, I have them
all down the text underneath and the static image at the top.
Right, right. And
seeing like, if you see this brand, you know, right away, okay, this is the Ask method. This is Ryan the back. It’s very consistent, right? The brand is very consistent. The only other time you’ll see something that’s not consistent is another brand. Like his choose book. We did this video for him for the launch of his new book, choose, which was awesome. We got to do that. And he was number one. His book was the New York Public Library’s Book of the Month. That month, when we launched There was a really fun project to work on. But this is an example of an influencer brand. Right? Who takes their brand? Seriously? Right? So the very first step that we do with our clients is we say, how are you going to show up intentionally across platforms? So we, so we’ve seen people with the $500, like 99, design type, logo type brand guide, all the way up to like the $30,000. Use the giant design agency. And we took all the elements that we liked from these other brand guides, and we put them together. And then we added on stuff that no one has video template frames. No, it has, I’ve never seen on a brand guide, a video template for social media.
And I don’t think I have either. Yeah,
yeah. So we really wanted something that would truly transcend all mediums. And now we now we’ve seen that on platforms like Facebook and LinkedIn, and even Instagram now is it natively, they’re going towards three by four content a little bit taller than it is wide, a little bit taller than wide, people are going more mobile friendly now, not full on six, a nine by 16 portrait. on LinkedIn, it seems to be the three by four on Facebook three by four is still the dominant, the video format. So now we’re even adding we’re going back to our brand guides, and we’re retro. We’re basically retro actively or proactively going out and updating our client brand guides for them for free. With the new with the new standards.
so these price point we have a very good price point $3,000 to do this,
to do that old grand brand guideline that you just explained there.
Yeah, three grand. Yep. And most now most of our clients are marketing agencies. So that pricing we put very specifically because we want our agency clients to be able to charge more and I know it’s where More than that, right? I always recommend Enter
to do that kind of things like 10 K, right? Or do you know? Yeah, I,
I, I recommend to my clients that they charge 3500 to 10 k for that. Yeah. So the profit margins are like literally two three times. Right.
Nice. Yeah, that’s really good.
Yeah. So I, so my target market, our marketing agencies, so those of you that are out there, hi.
You want to brand guide for yourself, and you want to be able to do brand guides for your clients. This is
imagine how good you would look if you’re doing social media content for your client. And you you and this was a bundle. I don’t know what you charge your clients for. But if you offer them an upsell to do a brand guide, and I can, by the way, one of the things that we can do is we can actually work I’ll even give you a discount on that price to do your own brand guide that you can use as an example for your own agency to show your clients. Right. So that’s for If you guys reach out to me and say that you’re from Josh Nelson, I’m not 500 bucks off of that brand guide, just for your own self, not for your clients, I’m charging you three grand for your clients. But for yourself, we’re going to knock off 500 bucks off just so you can get your own brand guide developed, and then prove and show that off to your clients as a sales tool. Because that’s an investment, I can see this very worthwhile and valuable to me to be able to give you a tool to sell more of my stuff.
I think I mean, I didn’t even think about this is something we were going to discuss on the on the call, but I think this is really a no brainer. Even for us, right? It doesn’t make sense for us to develop a brand and we’ve been thinking about developing a branding department, because they a lot of our clients have a bad logo, they’ve got a bad logo, their website looks like crap, right? And nothing we do for them works as well as it could
want to go out and hire designers that are going to you know, go back and forth with the clients and fix the logo. If we can just say hey, look, you know, even if it was five grant, we’re going to make a little bit of a margin but we’re able to add value to our client. This is a this is a great It’s too grand to your bottom line, and you don’t have to hire people. And you don’t have to do any of the work. All you need to do is set in, by the way our process is, once you sign up with us, it sends a questionnaire form that I recommend you just print out. Or if it’s virtual, you can go on a zoom call and literally take the questions right then and there. And you fill out our form. It’s automated. We use keep Infusionsoft. Right? Yeah, it’s just, it’s just one of those automated forms. So it’s like, hey, what, you know, who are your competitors? What are some of your favorite colors or brand colors? You know, what do you represent? A lot of times what people pick as colors and what they’re what they want their brands represent don’t align. So I will usually speak to the agency and prepare you, for example, if you are going back to a client, because obviously I have an in house design team. And this is another cool part of not you don’t This isn’t like going on Fiverr Upwork or using a gig the gig economy that I complained about earlier.
You got to figure out every little element that you need. Well, the other thing is once you
pay, it’s a done deal, right? Like they know that that you’ve paid and they’re just rushing to get it done. Once it’s done, they move on to the next project. For me, like I just said earlier, like, I’m always constantly improving and doing more to add as much value as I can retro, active retro actively going back and fixing brand guides with new updated elements and things like that. Whatever changes, like you know, we care, we have what we call a brand guide tracker, we’ve done over 50 brand guides just in the past 12 months. 50 Okay, I have one of the best. I know this really sound braggadocious. But I know I mean, I’ve shown you just from our own brand guide. Like I have probably one of the best design teams right now in the agency world. It’s that’s one of the things that’s really propelled us I think, is that I have a really reliable graphic design team. That’s that’s the thing, reliable, right, repeatable, consistent results. Not just like Hey did a great job on this one didn’t do a great job, I can send you links to 2030 brand, guys, we’ve done this in the past six or seven months, that will blow most people away. Right? So
that this is an offer. And I love that. I mean, even if you don’t connect with with Jeff, what you should do this just the thought process about like, what could a brand guide look like? know that as agencies, your clients are going to need it and either figure out a way to, you know, build your own infrastructure to do it, or shortcut the process and work with someone like Jen, I think this was an awesome conversation. You know, either way, either way you run with this.
Yeah. And I think the in like, for me, my my, I like I told you before the call, I don’t like to do sales. I’m not a sales guy. I don’t like it. So I would much rather work with marketing agencies that are already in front of their clients and just white label our stuff, you know, and just and and work with us directly that way. You know, I know most SEO agencies have you know, tend to 2030 clients, like, if I’m working for that agency, I’m magically getting 2030 clients worth of work now. Right? So it so that’s why I keep my prices so low not only because a lot of my teams in the Philippines, but also because I keep the prices low so that you guys can make margins on it, you know, so you guys can actually be profitable and and, and have to outweigh like how much would it cost for me to have a full time graphic designer on my team? Well, I can tell you one thing. It’s not $3,000
Yeah, so a good one. Yeah, you might find a graphic designer but a good graphic designer that can real quality work, class
quality and and everything and everything that we do is I focus because like I said, I have a project management background. So a lot of the stuff for me, that’s really important for me, is so I showed you a personal brand, right? I showed you a personal brand. But if I showed you even like PowerPoint slides, right? Like how many times have you gone into a presentation and just not had a consistent brand? Yeah. And here’s an example I did a show your screen again. Okay. So for example, here is a, this is for my branded media, my branding agency. So this is for the biggest soccer team, you know, football in North America. It’s Chivas the while the hora and we put together a report for them to do the social media for the American presidents because 20% of their audiences American they, they’d like to expand that out because Americans have more money, right? So even down to who we are and my team members that are working on the project, and are bilingual advantage to the team members leading this are actually Spanish speakers natively in our workforce and the clients that we work for, you can see like Cox Communications and asked method and Ford and Lincoln so like all the people That we work for in the past, we throw that together to build that that trust, right, the brand trust, even and then we go over the process. In the first step, we do the design phase, we do concept ideation, this and that. And we go into the development phase. And let me tell you, when I, when I throw this out there and do these types of presentations, like they get completely Mind blown, they’ve never seen a pitch like this, like I come to a meeting prepared with a proposal. And then I show them this
and they’re just like blown away.
Because no one puts the no one puts the effort into it. Very, very professional, very consistent branding throughout.
Exactly. And just imagine like, if you want people to take you seriously your brand seriously, then you have to take your own brand seriously. Right. And so that’s that has been the biggest driver for my revenue. And I would say it’s crazy because I started this, this company branded media only a year and a half ago. And it’s already about 40% of the revenue between both of the companies.
Why? And it took, because it’s this brand guy that you do for influencers and then agencies, and then you’ve got all the follow on services to help them.
Yeah, ah, there’s the there’s the hidden magic, Josh already gets it. We do the brand guide, and then they’re like, Okay, great. Now we have the brand, we have the video templates, we’ve got the code, image templates, we have all these things. Now, that’s when I come in there. And I say, hey, look, how about if we take all your videos that you’ve got right now or we or whatever, and now we create all these social media assets and videos and things from that, and that’s where my retainer model comes in. So I have really, really competitive pricing on that. So like we do 10 videos and 10 quote images for $1,000 a month I already told you about that earlier. And then of course, you are going to get the level of quality that you see on these Brand guides there that’s what they’re going to get like they’re going to get really high quality videos that already come caption like I showed you a Ryan the Vex asked method Instagram earlier, really high quality value bombs style Gary Vaynerchuk videos with progress bars going across and captions and big bold headlines. We do all the work we have a content team that comes up with the titles that finds out the best content use. So, for example, if you have a podcast which by the way, if you have an SEO agency and you don’t have a podcast you are slacking, if I show all
I show all of our people look you got to do podcasts, you got to create case studies like those are two no brainers every month, you should be rolling this stuff.
The podcast is a no brainer because no one likes to create content anyway. You’re gonna send me this recording. This is already so much content that I don’t have to do like this is an hour and okay 30 minutes
which is good.
Okay, well, I’m missing my project management call. This is already 30 minutes long right now, but I’ll pop in there and I’ll save grace with them. But the point is, is that this type of content right here, this is the type of stuff people love to hear. They love to hear the business of the business, when they hear me talking business like this and like, oh, wow, Jeff, he’s really got his stuff together. He’s, you know, he’s, he’s working with these clients. He’s doing these things. He’s on an interview, like, super honored to be on here with Josh Nelson, who’s teaching people how to grow agencies. And for me to know that I’m an expert is being called on your show to help your people. I mean, what does that show right? And, and you know, what, the podcast has given me so much access, like, I get to speak with the coolest people because they see my audience and they see my brand and and they immediately see the value in coming on my show. Right? Yeah, like, here’s a perfect example. This is a great place to leave Josh and I think
you and I could talk for hours,
which probably could write why a couple people in comments are asking this sounds really good. I want the I want that. How would they get into With the
Oh guys, um you can just go to so that’s not available to the I don’t have like a public link you can go get I’ll send that to you or Pete were people out all
over like right now I’m seeing the Facebook on my Facebook page
so here’s what I’ll do is
are they you want to
either add me on Facebook or or for right now because because I’m a white label or I don’t put all the public pricing because I don’t want I don’t want your clients to go find out that it cost you three grand I’m an ethical marketer even though I’m a savage I’m an ethical marketer okay
best would be the personal messaged you on Facebook
personal message or afterwards what I can give you a link and then it however they want to reach out to you or we’ll figure it out or maybe in a Facebook group or something. I don’t know. We’ll figure that out. But But Connect to me. And in Josh, anyone who needs that information, I’ll send you a link, you can just send it to them either way. My Facebook friends list is full I, I’m not saying that to be like, Wow, look at this guy like I have I have like, thousands of pending Facebook requests, you’re capped at
the 5000. You have to be selective with who you can. Yeah,
but but not LinkedIn. I’m fully clear on LinkedIn. So just Jeff Jay hunter on LinkedIn guys connect with me just say that you saw me on Josh Nelson podcast, I’ll send you a link and I have to make a coupon code. I will honor that. I’ll make a coupon code for 500 500 bucks off. Matter of fact that I’ll do that right after this. But with that said, I want to leave with something really cool. And I want to show you why you guys should be on LinkedIn. Is that is that fair? Is that a good place to end? Josh?
Yeah, I think that’s great. Okay.
So I want to show you now I just woke up. I’m on the west coast. I haven’t checked any messages yet or anything like that. So I’m going to just look at probably a bunch of comments on my content. So I posted something yesterday. There we go. 33 other people commented on my posts. How about that? That’s a lot since I was asleep.
And guess what it is.
It’s this 100% acceptance rates on my LinkedIn connection request, I probably shouldn’t give this strategy away. Notice I give them a curiosity. Look, now they’re hooked. They’re like, what? 100% connection requests. But here you go. This is exactly what I do to get 100% acceptance rate on my LinkedIn connections. I’m going to turn my volume up. Hopefully, people are going to be able to hear this when I play it. Thanks. But before I look at the comments, I’m going to show you but it says don’t do what everyone else does. PS don’t copy this, to send messages to grant cardones guess I’ve already done it. Okay. So this is my strategy. And this is actually from the digital agency Expo that I spoke at right before Gary Vaynerchuk Chuck. Sweet. Let me let me turn my volume up. Hopefully you’ll let me know if you can hear this. Okay?
Yeah. I’m not sure if you guys a savage marketing strategy.
Can you hear that? I hear it. It’s a little faint, but we can hear it. Okay, let me turn it up a little bit more.
There we go. Yeah, I’m gonna share with you guys a savage marketing strategy.
You guys ready for something savage? Okay,
who knows about Grant Cardone anybody? Do you guys know about a show called Ask the pro? Yeah, he heard of it. It’s his. It’s his show that you pay. I’m not going to say how much, you know. But let’s just say it’s a pretty penny to come out to Miami sit in his office, and he asked you questions about what you do and make you look good. Sounds cool. Right. Now, let me ask you a question. If people are willing to pay thousands of dollars to do that, do you think that these people care about their personal brands? Absolutely. So Guess what, I’m going to give you my own strategy that I do, by the way, careful, because I’m doing it. Don’t use the same thing that I say right now. I say, Hey, I just saw your show on Grant cardones thing was really awesome. I love when he talked about filling the frickin blank.
I hit the connect button, you better believe
I got hundred percent acceptance rate on that.
People are like, Wow, he actually is he he’s not trying to sell me something like the 99.9% of people that try to connect about LinkedIn. They say, hey, Jeff, really cool. I can get you really good results for a little my marketing agency. Please accept my friend request. No thanks. Right. You’ve all seen it. Who here gets a LinkedIn message every day from somebody who’s going to revolutionize their life? That’s right, every frickin day. So don’t do what everyone else does.
Right? So right there is literally, exactly that’s the branding. You notice the branding is consistent, right? It’s This is the exact type of value bombs stuff like I didn’t even know that my team made this video, they do this, they just do this automatically. And you probably have hundreds and hundreds of those value bombs put out through all your videos. And but look, but that I wanted to show you that clip, not because I’m bragging about how awesome I am as a talker because I’m not. What I am going to brag about is how valuable these comments sections are. Okay, this is this is what you guys are missing out on on LinkedIn. In the in the past couple years, I’ve been able to grow an audience of 7000 followers now on LinkedIn, which actually is not even really that great. And this is what’s cool about having a strong personal brand. We’ve come to a point today where you don’t have to have 100,000 or a million followers. All you need is a couple thousand of people that really believe in you that will buy your stuff that will become your brand ambassadors, and they will it’s incredible when you when you read some of these comments, so Here’s the guy just an hour ago. Yeah, here’s here’s the hater. Guaranteed there are zero people in this world this person included with 100% of invites accepted. That’s the hater.
I didn’t even get the screen this now.
Like that’s not what I was looking for.
Yeah, then here here’s lane Anderson, who, by the way wasn’t my friend yesterday. I just found out yesterday. He says, I remember you saying this. That’s me in the center of the video with the hat on backwards. He’s actually someone who’s in the video. record that video. Yeah, yeah. Um, and then let me turn my volume back down. And then also, volume is super high over here. But look at look at some of these comments in the section. Like this guy right here. He says, Oh, boy. Now we have a new breed of spammers and LinkedIn. Hey, I just saw your response to Jeff on his show. That was awesome. Right? He’s obviously being funny. Yeah. And then be able to say in the The videos look looks good here’s Daniel Dolan who’s like a world famous copywriter who said savage guy savage brand savage advice you know like these are all messages I haven’t even responded to yet people are tagging other people in the comments section making
comments on a on a video that was just basically chopped up from one of your presentations and don’t
forget, I posted it 16 hours ago so probably, you know, right after dinner last night, you know, we’re going to bed and I woke up and and it’s already you know starting to starting to take off it’s got you know, almost 1000 views and 42 engagements 34 comments like this is the this is the type of stuff and of course this is the whole army presence and I’m bragging about that I’m that I’m saying you guys have to focus on Check this out. Yes, how good that video did on my Facebook page on my Facebook profile. There it is again, right nine comments bunch of likes people ringing it up and and, you know, like, you know some of these people like Vinnie Fisher I know you know Vinnie but this is this is what the the value of having a consistent brand is to even for my podcast I have people do these little teaser videos for podcasts that are coming up, there’s just so many different ways to use your brand in a consistent way so that people are actually, you know, engaging with your stuff they think that you’re they it’s that know like and trust factor right. So that’s that’s the important thing.
I think that that really takes the whole the whole interview we did today and sums it all up, right? No, no seven figure digital marketing agency and growing. It put systems in place to be able to get it done without having to do it yourself by having this virtual team and then really focusing on the branding so that you can develop Omni presence and very specific examples of the types of posts and you know that you’re grabbing stuff from videos that you’ve already done in the past, coming up with the Curiosity hook which is Something we didn’t even talk about today but you’re world class at and creating social content that’s extremely, you know, viral and engaging.
Exactly. So you know, truth be told I’m excited for any of you guys who want to get into your personal brand and and you know, for me it’s a perfect kind of an entryway product for me because I know that people that are going to build and they’re interested in building a really good omnipresent brand. These are people that also probably want to have an omnipresent presence. Right? So you know, that’s a segue into us being able to help you with their content, things like that. Of course I’ll take I’ll take you on for a brand guide you know, and you can sell it and brag brag about how awesome you look and you know we don’t put any of our own branding on it you know, like we don’t stamp it with our Hey, this is created by branded media whatever like this is yours. You know, this is something that we we really tried to over deliver on, because this is kind of our gateway drug right. Once you once you understand how valuable building your own brand For your business and yourself your personal brand, the sky’s the limit. I mean, look what you’ve been able to accomplish. Look what I’ve been able to accomplish in such a short amount of time all because I’ve been able to leverage my personal brand.
Yeah. Powerful so how does someone get more information about us it just best to go to mentor calm?
Yeah, Jeff Jay Hunter, calm guys or you can hit me up on LinkedIn. I actually I actually see that I do have I have 4976 friends on Facebook. So my, my Super Bowl halftime posts must must have got a lot of people Mac. I’m very conch guys, if you can’t handle a little bit of polarization, especially politically, I’m like I call everybody out on every side. I called Trump out I called Bernie out like if you if you if you can’t have like even for me, like I called out JLo and she here at the halftime show, and I wrote this amazing stuff. story about how this one time we went over to my, we were invited over to dinner. This is a true story what this is a great place to end. Whenever to my my neighbor’s house. He’s an elderly guy, and he invited my family over to dinner at the time. My son was three years old. And you know, kids are three years old have no filter, right? Like they whatever’s on their mind, they say it right. So we walked into our neighbor’s house and he has two Wiener dogs and as soon as you walked in it, you could smell some stench. I mean, it was it was stinky. Like this guy. There was dog pee all over the floor. He probably just freshly picked up the poop, so we couldn’t step on it. And it just smelled so bad. And I remember walking in I was so afraid that my son was going to offend our neighbor. And he looked at me and he was like, and I was like, I didn’t I leaned in I said, I know what you’re gonna say it smells really bad, right? He goes, Yeah, Dad smells really bad. And I said, Just hang in there. We’re going to leave soon. And we go over to the kitchen Thankfully didn’t smell as bad in the kitchen. And we ate. And then we came out. And then right before we were maybe a half hour later where we were about to leave. And I said, I leaned in. I said, you did. So good. Thank you so much. And then he was playing with the Wiener dogs. And he goes, What are you talking about Dad? I said, the smell. It smelled really bad. I’m so proud of you. And he goes, I don’t smell anything. It doesn’t smell bad anymore. But we’re still in the same room with all that crap. And what really happened was we had gotten so used to the stench that your body adapts, and it doesn’t stink anymore. It’s why bad people bad odor don’t know they smell bad. Right? And I drew a correlation on how the super Titans the halftime show with a stripper pole and a bunch of kids on the stage. It doesn’t even doesn’t even faze people anymore, because we’re so used to crap being around us all the time that that’s now an acceptable form of entertainment, and national TV, right where we objectify Women and we, we, we praise and you know, there’s a amazing happy moment at the end where, where, you know, Jennifer Lopez says, I’m just so proud. And I’m so I’ve just been able to empower so many of our young girls. And I said, Wow, empowering our girls to glorify a stripper pole at his halftime show you really setting an amazing example. And I wrote a post about that. And if you can’t handle something like that,
so you got a ton of likes, and you probably friend me.
Oh, I got tons of likes. But I also got a lot of dislikes, right? Yep. And I think that that’s another powerful statement about your brand. If you stand for what does it if you if you don’t stand for anything, you’ll fall for anything, right? You don’t stand for something, you’ll fall for anything. People like to know even if they don’t agree with you. People like to know where you stand because at least then there’s a great starting point for the trust to be built in that relationship. I work with people from all ages and genders and self described genders and transgenders and, and whatever you could possibly imagine, and I accept everybody. But at the end of the day, they should also in return except what I believe, or at least not. If not accepted, they should, they should respect it. Just like just like I respect there’s right. Yeah, if you want to join my network, you better respect it.
Well, it’s just been this has been awesome. I had a lot of fun. I really appreciate you sharing. I think there are a lot of great insights. Definitely go check out Jeff g Hunter, calm connect with him. You’ve got a great resource for branding support for really even leveraging some of this stuff in your own agency and in your own personal brand. And it was an honor to have you on here, and I look forward to chatting with you again soon. Thanks, Josh. Thanks, guys for listening in. We’ll talk to you later.